Retail Hanging Displays in Vietnam See Marketing Take Flight

Imagine you walk inside a supermarket and the first thing you spot is the eye-catching retail hanging display from your brand. It gives your brand a headstart in the consumers’ mind. Meaning they remember your brand even before the start of shopping. This is a great idea for brands that wish to stand out at supermarkets or retail shops.

The above picture is a retail hanging display by Vinfast. as you can see, the poster was custom cut to heart shapes. Written on the boards is their mechanics for winning their customer giveaways. They are encouraging customers to purchase their Klara e-scooter and once they pruchase, they will get a chance to redeem a special prize.

Why Should Your Brand Invest In A Retail Hanging Display?

• Affordable – These lightweight displays that hang over customers’ heads are surprisingly cost-effective. Brands wouldn’t need to drain their marketing budget just to pull off such an amazing marketing campaign. And since this is easy on the pocket, brands have the chance to go on full throttle with retail hanging displays.
• Easy To Customise – Investing in eye-catching, inviting design is an important part of creating a retail hanging display sign. Because as marketers, we know for a fact that most consumers “buy with their eyes” hence the more interesting your advert is, the higher the chance of customers checking out your brand. Therefore, brands need to focus more on their graphics, colour palette, and font style to really capture the attention of every shopper.
• Promotes Brand Recognition – When customers see these custom hanging signs, they’ll be able to remember your brand immediately. Because they are positioned way up, it would be easier for customers from a great distance to see your sign. This is a sure-fire way to keep your brand relevant and is also a good way to introduce new items/products to the market. And customers easily remember things that they find interesting and unique. Thus, it is important to create catchy designs to draw the shoppers attention to your advert. Also, the strategic positioning of the retail hanging display will greatly help your cause.

 

Tips On How To Maximise The Benefits Of A Retail Hanging Display

• Go Straight To The Point – Sometimes, less is more. Please do not overdecorate your displays. Just ensure that your designs are clear and readable even from afar. You don’t want your customers squinting at your pop retail display.
• Install In A Strategic Place – Find the most ideal spot for your retail signs. They most likely are effective near the entrance, cashier area, and in between aisles. Also, ensure that your signs are lit adequately.
• Study Your Competitors Retail Hanging Display – It might sound a little weird but sometimes, we get a thing or two when we try to get inspiration from others. You don’t need to copy every detail from your competition but analyse and pinpoint what are their strongest features and apply it your own set of displays.

So, if you’d like to start your own retail hanging display, please don’t hesitate to contact The ODM Team. We will help you with planning, designing, and manufacturing your own set.

 

Here are a few retail displays that caught our attention:

M&Ms custom point of sale display totally caught our eyes. The creative utilisation of a wooden cart adds a rustic vibe to the whole set up making the products pop.

 

You will never miss this humongous display from Lays. The colourful design makes it really attractive whist the interactive features keep the customer engaged. In conclusion, Lays definitely made a strong marketing case here.

 

We love how they made sure that the contour of the cutout is well-illuminated. Passersby will certainly be pulled in to the display. The lights also allowed their message to stand out.