Winning In-Store Shelf War with LED Point of Sale Displays

Aren’t we all tired of dull supermarket shelves? What if there was a brighter, more attractive solution?  Here’s how LED Point of Sale Displays increase visibility!

Extrusive structure

Products are laid on neat uniform rows of shelves. Thus as this LED Point of Sale display sticks out, the unevenness of this custom POS display makes this display unique. It is also worth noting that unlike custom shelf talkers/custom shelf wobblers, that also stick out of shelves to grab attention, this LED Point of Sale has a platform that sticks out thus more extrusive and attention-grabbing.

Lights

It is common to find metal shelves all over in supermarkets.  The LED lights contrast the dull shelves to attract attention. Contrast is when shades change, thus we notice these changes to determine edges as well as objects which are important. Research shows that humans are attracted to contrast as compared to brightness. Bright lights on a lowly lit background or dark signs on a bright background are successful at capturing our attention. This is why bright neon signs, which are of higher contrast than the background work well at getting our attention.

Sounds

Supermarkets generally play mellow music in the background while customers are shopping, this change in volume and frequency can easily attract customer attention. In this display, there is a speaker at the bottom that plays announcement type sounds. Thus, brands can make use of iconic jingles, similar to that in radio and television adverts, to trigger customer action.

When executed correctly, LED Point of Sale Displays are efficient in helping you stand out from your competitors. Not only do they leave a lasting impression, but also help promote brand awareness.

 

How Can ODM Help

Looking for Point of Sale display units or Custom Retail Packaging for your products to boost sales? Fortunately, the ODM team can help you come up with inventive and unique product design and packaging. We have product designers who have vast experience in creating brand packaging designs for your business. Contact our team today to learn more about how we can help you grow your business through the use of effective promotional products!

 

Interested in POS Displays?

Need convincing? Here’s how Oreo made use of a LED point of purchase to boost sales!

Need more ideas on how lights can be used in POS displays? Watch how Gin Mare did it!

What to further blow away the competition? Why not consider an interactive display? Here’s how NARS did it!

 

Check out these POS displays from different brands. The vibrant full-color makes the products look very enticing. Interested in creating your own POS/POP units? Read on to learn why you need them too.

 

Ferrero understands the importance of having a well-designed POS display for holiday promotions. Here’s how they wowed their customers:

 

Cadburry’s confectionery pos display is definitele eye-catching. The bespoke shapes and trademark colors are truly noticeable. Check out this blog to learn why this is one of the best displays we’ve seen thus far: