Johnnie Walker attracts passengers in the airport with its newest whiskey bottle packaging design. As a limited edition item, the packaging is branded with the Game of Thrones design. True fans certainly wouldn’t want to miss this gem!
On a closer look, the promotional packaging has the logo of Johnnie Walker printed, alongside with ‘Game of Thrones’ logo above. The overall look of the package also boasts a sophisticated look by using the colours blue and white.
Moreover, there was a mini retail display standee further promoting the release of this collaboration!
Why Will This Bottle Packaging Design Collaboration Be Successful?
- Increase in Customer Base – Reaching out to a more diverse group of customers can expand knowledge and awareness of a brand. Moreover, it leaves a positive customer experience and may increase the frequency with which customers come back to buy from you. Hence, the overall effectiveness of this marketing strategy is successful and can be applied in other upcoming campaigns to push for greater sales.
- Higher Perceived Value – As brands collaborate, it heightens the perceived value of the product as it does not commonly happen. To cater to a specific group of customers show that brands do see the importance of those people. Therefore, it increases the average value of each sale one make because consumers are willing to pay for the goods.
- Scarcity Effect – By offering a limited edition item, it encourages people to get it before it runs out. Furthermore, due to the fear of missing out, news will spread like wildfire of this promotional offer. Hence, the more scarce and special a product is, the more precious and wanted it becomes. So people will have the tendency to get the product regardless of whether they truly need it.
- Promotional Idea: hexagonal wine carrier – To spice up the ongoing promotion, why give away a hexagonal wine carrier bag to those who purchase six bottles of whisky? This will further entice customers to make the purchase as they will get a complimentary gift with purchase.
Overall, what catches the eye is firstly the packaging design. And to capture customer loyalty, brands have to earnestly understand their target market and come up with creative ways to instil likability.
At ODM, we have wide experience in the industry, specializing in product designing and manufacturing high-quality promotional products, packaging, and POS display units. We can also provide you with design services as our dedicated team of product designers at Mindsparkz will certainly help you with product brainstorming session. Feel free to send us an inquiry today!
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