Get 27, the famous mint flavored liquor brand, has designed a special packaging for its bottles for the Christmas season. To keep its bottles warm in this cold weather it has dressed them in green and red branded bottle coats. The coats are very flashy and make great advertising for the brand as they really attract the customer’s attention.
Get 27 have previously run other innovative promotions. Check out our article on Co-Branding to save on Promotional Costs.
Bottle Coats are no new idea for drink promotions. There are numerous articles on our blog describing such promotions by different brands :