Christmas 2011 may have already gone by but it is never too early to start planning Christmas 2012 promotions!

Chocolates are something all French give each other over the Christmas and New Year Season. For brands meet their sales objectives they need to differentiate themselves from their competitors. Promotions are a great way of advertising and distinguishing your brand. A wide range of marketing tools exist for : gifts on purchase, promotional merchandise, discounts etc. What to choose when you’re a chocolate producer ?

Christmas stocking packaging - Santa Claus

Here is an example I spotted in Leclerc in France this Christmas. The brand opted for promotional packaging to promote it’s brand successfully. It has packed it’s chocolates in Christmas stockings! There were two different designs for customers to choose from: Santa Claus and Rudolph the red nose reindeer.

Christmas stocking packaging - Rudolph the Red nos Rein deer

Check out other promotional packaging examples here :