Christmas day may have already passed but it is never too early to start thinking about next year’s free promotional gift trends. One gift on purchase promotion I particularly appreciated this year was marketed by Kinder.
When you think Christmas, you think of bells, carols, laughter, and Santa. This stocking goes a long way to combine two seasonal favourites in one single package – chocolate and stockings.
The famous children’s chocolate brand chose to make Kinder Christmas stockings as their promotional items. They were both branded with their logo and prettily customized. This is the kind of gift your customers will never throw away as long as their children admire Father Christmas! Christmas will forever be associated with the chocolate brand for many. The stockings make therefore a great advertising agent for the brand.
The fact that the gift is a stocking gives the target audience the illusion that you come bearing gifts just like Santa and it is a nice way to keep long-lasting memories of your brand in the mind of your audience.
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