Whereas most French Champagne brands tend to design their bottles’ packaging so as to have unisex appeal, Demoiselle has chosen a very feminine style of packaging for its Champagne bottles. Demoiselle, as its name and logo indicate, has decided to target the ladies. Women are very much at the center of its marketing mix.
Their most recent special promo packaging consists of a purple and flowery cloth bag. This packaging is both aesthetic and useful to carry the bottle to a party. It would make the perfect party accessory for this year’s New Year’s Eve parties!
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