Johnnie Walker’s GWP Strategy Glimmers with Unique Packaging Design

Johnnie Walker is a known brand serving a real deal and high-quality blended Scotch whiskey around the world. They offer a full range of whiskeys to their consumers while promoting responsible drinking. For their celebration blend, Johnnie Walker came up with a personal creation that is utterly indulging. Let’s unravel how its GWP promotion strategy glimmers with a unique packaging design in this case study we prepared for you!

 

Johnnie Walker Gold Label Reserve Whiskey

The Product:

A whiskey blend of over 15 single malts— it was originally named “Gold Label” and bottled up for 18 years. Not until 2003 was it relabelled as “Gold Label Reserve” and now upholds no age statement for the beverage promotion. It is a celebration blend for commemorating Johnnie Walker’s centenary. Consumers can enjoy this whiskey blend in any way they like but recommendable to enjoy with apple juice and soda.

The Gift that Comes with the Purchase:

Free shot glasses, anyone? It’s definitely a yes! A totally awesome whiskey gift idea, every purchase of this Gold Label Reserve comes with two free shot glasses. Undoubtedly, this GWP promo lets you enjoy a delightful whiskey-drinking experience with your significant other or friends.

The Unique Packaging Design:

Made from high-quality material, it is a brilliant example of well-designed and meaningful cardboard beverage packaging. This branded promotional gift comes in a rigid box that makes it extremely impressive. Consumers can experience relish as they open this promotional packaging themselves.

 

How Can this Unique Packaging Design Outshine Competitors?

We have listed here the 5 reasons why we absolutely love this custom packaging design. We find these reasons the key to outshining its competitors and to this brand’s success. Let’s have a closer look:

1. The Elegant Packaging Color –

Golden and sophisticated— the elegant color of this unique packaging design can really entice consumers. It makes the whole appearance of this custom packaging not too much to look at. Furthermore, it also reflects the marketing campaign’s theme. This particular product label aims to celebrate the brand’s centenary, making the golden color a perfect choice.

2. Great Emphasis on the Product’s Label –

Undeniably, the product’s label can gain acknowledgment right away the first time you look upon it. The emphasis on the product’s label is cleverly positioned at the center. It seems like an inviting voice that will pull you closer to it. Consumers will definitely get charmed with the name it holds and gets the urge to impulse purchase.

3. Minimalistic Yet Alluring –

The overall appearance of this unique packaging design is definitely minimalistic yet alluring. It exhibits how you can promote effectively without overplaying it. You can minimize your brand design and go after ones that are simple and remarkable. In this example, we found this packaging design certainly tempting. It can catch your attention even without the loudness that most brands usually aim for.

5. High-Quality Material –

A customized rigid box from Johnnie Walker’s GWP promotion won’t disappoint. It offers sturdy and enhanced protection to the product. Inside the box is an extra protective material that holds the product itself and the free glasses in place. Hence, it assures you that the items inside this packaging are utterly safe and intact.

5. Ideal for Any Occasions and Events –

This Johnnie Walker Gold Label Reserve is totally ideal for any occasion and event. Gift-ready, it certainly eliminates the need for extra wrappers. The packaging design itself can serve as an astonishing gift box for all seasons. It can smoothly fit any theme and can make moments more delightful for people.

 

Wrapping It Up…

Planning your packaging design is definitely one of the important factors you have to consider when marketing drinks. A unique packaging design can make a glimmering impact on your customers. It also lets your consumers acknowledge a remarkable milestone that your company is celebrating. Are you interested in designing and manufacturing your own unique packaging design? Our team will be more than happy to assist you!

The ODM team is always on the lookout for thrilling brand packaging design and promotional product packaging ideas. With years of experience in the promotional and marketing industry, we can definitely help you with your marketing needs! We can provide you top-notch product sourcing, designing, and manufacturing services. Send us an email so we can get started with your next marketing project!

 

Here Are More Incredible Packaging Design Ideas…

Definitely astounding, this custom wood packaging is perfect for liquor brands. Learn how Taiwan-based Kavalan used this in their marketing campaign.

A custom retail packaging that certainly stood out? Take this very good example from  Veuve Cliquot, which we found at a supermarket in Singapore.

Getting your customer’s attention is totally challenging and fun. Check out how Moet & Chandon, came up with a simple yet irresistible custom drink packaging.

Another bright whiskey packaging idea! You’ll totally love this classic branded whiskey packaging design from Ballantine. Prepare your pen and paper! You undoubtedly need to take note of these reasons!

A functional packaging design? We would definitely love to know more! Take a look at this custom bottle carrier from Tanduay.