3 Surprising Ways Cardboard Beverage Packaging Drives Sales

Jack Daniel’s remains reputable by promoting this luxury gift set. The gift set provides customers with an engraved hip flask and a small bottle of whiskey, whilst providing Jack Daniel’s with ultimate success. Here is why cardboard beverage packaging can bring your brand victory!

 

Cardboard beverage Packaging benefits

Companies use cardboard as a prime source of packaging because of its affordability, recyclability and customisable nature.  For this reason Jack Daniels have used this material in their gift-set packaging. Cardboard is beneficial to their brand because:

• Branding- Brands can use screen printing to customise cardboard. This feature has enabled Jack Daniels to apply their branding to the box. The message shown on the back of the box  benefits their brand by promoting- their belief in not drinking if you are pregnant, their production policy and their online store.
• Design- The corrugation process of the cardboard has made it possible to Laminate the cardboard and therefore protect the packaging from moisture and dust. Similarly, the laser cutting made it possible to create distinct windows that outline the products on the packaging. This increases the product visibility for customers. Subsequently achieving greater customer attention.
• The colour- The dark colour scheme is simple but effective. The black matte finish makes the product look classy.  Similarly, the white coloured font is bold as it contrasts against the black -making the labelling visually pleasing and easy to read.

Features we like about the gift set

• The gift set represents the brand really well. This is because it is sleek, convenient and desirable.
• Gifts-with-purchases help with brand reputation. Jack Daniels have provided customers with a convenient hip flask and a small bottle of whiskey that can be used as a gift for a friend or a self-reward.
• The GWP leads to greater brand remembrance. This is because the custom glass engravings will remind Customers of the brand. The flask is associated with a positive brand image. Consequently, customers will associate the brand with positive drinking experience.
• The GWP is cost and time effective. Jack Daniel’s would have saved money from not having to package the items separately. It also saves their time by not having to market the products in other ways. This means that rather than repetitively creating a time consuming promotional campaign, Jack Daniel’s have created a long lasting campaign by providing customers with a flask that reminds them of the brand .
• We recognise how Jack Daniel’s have displayed a great up-selling strategy. This is because customers are obliged to buy the product thinking it is more affordable than buying the separate items. This is a marketing technique brands like to use when adding on pack/in pack promotions.
• Jack Daniels have overall used branding and cardboard beverage packaging to make their product more projected in comparison to surrounding products. Their liquor packaging design conveys what their brand stands for.

 

The Manufacturing process:

From corrugated cardboard to nifty boxes- This series of steps form custom cardboard Boxes;

• Using a machine (corrugation machine) to process mass amounts of cardboard. This machine flutes and glues the cardboard to liners one at a time.
• It then delivers these stacked, cut and scored sheets of now corrugated cardboard to various converting machines
• The sheets would be sent to a Flexo which produces the Jack Daniels brand packaging design. A Flexo is a wide machine that processes box blanks.
• After this, printing and cutting patterns takes place. This is prepared on large and flexible sheets of rubber or tin.
• The box blanks are ready to be processed through after Dyes and patterns are loaded in the flex.
• As each blank passes through the rollers of the flex, it is further trimmed, printed, cut, scored, folded and glued to form a box.

 

ODM suggestions

• We advise using more In store merchandising displays. This includes POS signs, free standing display cards and promotional LED lights. This creates a more attractive display and would contribute to the products desirability.
• We also recommend using a plastic window to seal the products in the cardboard box. This is to ensure that the items wont fall out and break.
• Hiring a visual merchandiser can help you with your promotional campaign. Visual merchandisers are experts trained in arranging  products and merchandise to attract and grab the attention of customers. Brands use visual merchandisers so their POS display matches their product designs. Visual merchandisers could have ensured that the Jack Daniel’s gift with purchase promotion was better displayed using their skill and knowledge rather than relying on the retail staff to set up the display within that particular store.
• Our range of services can provide your brand with all you need to promote your product. We can assist you with in store merchandising, graphic and web design, factory selection and more. So place an inquiry with us today!

 

Related Blogs

Want to lean more about gift-with-purchase merchandising strategies? Then check out these blogs below!

Nutella promoted custom jar shaped speakers as a diverse promo gift. Nutella also delivered the customised speakers to the customers house. Read this blog to find out why this branded gift with purchase advantaged the the brand!

 

Gifts-with-purchases should help you stand out from the crowd- Levi’s did just that by providing customers with a custom branded organiser. Read the blog below to learn how your brand can too!

 

Brands can find it difficult providing customers with a GWP that complements their product. If this sounds like your brand, then read this blog for inspiration in designing a complimentary gift-wth-purchase!

 

GWP’s should reach the same target audience as your product. This is to further appeal to your customers. Read this blog to find out how Cosmopolitan attracted their target audience using custom promotional merchandise!

 

Convenience is key when it comes to GWP’s. Thats why water bottles are a great GWP idea. Oreo used custom branded designs and merchandising strategies to promote water bottles as their products GWP. Read this blog to learn more.