Custom Printed Beer Glass: How Heineken GWP Drives More Sales In-Store?

Heineken, as the official sponsor of the UEFA Champions League, excites football fans and drink lovers with its latest gift with purchase offer. The beer brand is currently giving away a free custom printed beer glass for every purchase of five o.5 litres of Heineken beer. This drinks promotion is now running in different stores in Tbilisi, Georgia.

 

This isn’t the first Heineken has run this kind of promotion. As an official sponsor of this prestigious sports event, the brand keeps on giving excitement to its consumers and football fanatics.

 

How Does this Promotion Work?

1. Custom Design Product

Offering free complimentary items while promoting your main product is the best way to catch shoppers’ attention. Knowing that they can use the gift, customers wouldn’t hesitate to grab your product instead of buying the same complimentary item separately.

 

This might cost them more, whilst availing your product with the free item would help them save money. That’s why drink lovers tend to choose this Heineken product with a free custom printed beer glass over the competition.

If you want to know how to design a killer custom beer glass like Heineken’s glass, make sure to read this guide below.

 

2. Captivating Product Packaging

Product packaging always plays a significant role in any promotion. It helps protect the product while promoting the item at the same time. What we love about Heineken’s creative product packaging are its vibrant colours and distinctive graphic designs. The cut out showing the free item also adds to its appeal.

Moreover, the EUFA Champion League logo printed on the box never escapes from the eyes of football fans.

Indeed, using any beer POS idea isn’t necessary for people to notice them. The packaging alone is enough to call out customers attention.

Here are some tips to consider when creating your own product packaging: 

 

3. Strategic Product Location

A good location is a key element in attracting customers. When choosing an area inside a store, always choose a spot where people can easily see and access your products. It could be along the aisle, in the end cap, or near the counter.

 

Placed in almost the middle of the store aisle, there is no reason for customers not to notice Heineken’s beer promotional idea.

 

4. Smart Brand Collaboration

Collaborating with renowned events is undoubtedly an excellent opportunity for any business to advertise its brand. It is a perfect avenue to get more leads and further brand awareness.

Meanwhile, partnering with famous drink brands such as Heineken also gives EUFA amazing advantages. Therefore, we can say that this promotion is a win-win for both parties.

 

Check out more of Heineken’s beer promotional strategies made before:

Heineken advertised their products effectively all the while ensuring the drinks will remain at their best taste for their customers through this customised fridge.

 

Heineken has successfully dominated the shelves with this remarkable promotion, from the powerful GWP water bottle product to the bespoke POS display. This promo ran during the EUFA 2020.

 

Heineken kicked off another exciting promotion during the EUFA 2020. This beer brand collaborated with EUFA and Adidas. See this promotion here:

 

Here’s another fantastic partnership between EUFA and Heineken in 2011. In this promotion, customers and fans had the chance to redeem exciting merchandise. Check out this collaboration.

 

More drinks promotion from other brands:

In this promotion by the energy drink, Sting, customers can get four promotional glasses when they purchase a pack of the beverage drink. Check out more details of the promo in the blog below:

 

Closing Thoughts

Indeed aside from its custom printed beer glass, Heineken overall marketing campaign can be considered a successful one.

Being in the beer industry since 1864, Heineken truly learned how to provide excitement and satisfaction to its valued customers. And being partners for more than two decades, EUFA and Heineken indeed never stop to give their fans and customers the kind of fun they deserve.

If you also want to create an impact in the market just like these two famous brands did, our team is here to help you! ODM and Mindsparkz can help you produce all the marketing tools you need. From your drinks promotional products, gift with purchase ideas, on-pack premiums, and bespoke product packaging to creative liquor display ideas, our team is here to assist you! Contact us today to learn more about our product and services!

 

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