Branded Fridge: 4 Tips to Boost Brand Visibility In-Store

Drinks are generally meant to be enjoyed cold, hence they’re mostly in store fridges. One way to make your drinks appeal differently against competitors in that situation is to use fridge stickers. Another way is through a branded fridge itself.

While branded fridges are not unusual, they cost more than fridge stickers and your brand must be able to make the most out of this marketing investment. Hence, we listed 4 tips for you to consider in your own branded fridge based on Heineken‘s custom fridge our team spotted in one of Brazil’s supermarkets.

Heineken is a pale beer lager brand known for its iconic green bottle with a star. Its fame transcends house parties to stadiums as the brand is known to support sports like rugby and soccer. And in this promotion, the brewery utilised a branded fridge designed specifically for its products.

4 Tips to Keep Your Brand Visible with Branded Fridge

1. Product Visibility

As we can see from the image, the branded fridge features a window into the drinks inside through the famous Heineken star.

This provided people with a peek into the products available for them to purchase. The product visibility continued until the lower windows through the last part of the brand’s name in vertical form.

In designing your own branded fridge, it’s imperative to show or give people a glimpse into the products inside. This teases them about what they can bring home, which makes it harder to ignore.

2. Fridge Design

In relation to product visibility, Heineken designed their fridge’s door and window based on their trademark logo and name.

This idea made it both easy for consumers to instantly recall their brand, and be teased about the products they can get. In addition to that, the brand also managed to elevate itself against other branded fridges in the retail space.

Hence, the key is to make your branded fridge yours, tailored to your marketing needs and would speak for your brand even when you’re not there.

3. Placement

Since you can’t be sure about the position of your promotional displays when it comes to the local supermarkets, it will be beneficial to maximise the space available for you.

For instance, in this promotion, the star on the fridge door immediately helps people recall your brand since it’s placed at eye level.

The brand could also utilise the sides of the fridge for its brand name or more marketing designs to ensure it will be exposed to more people.

4. Quality

The quality of your promotional products and branded displays typically speaks for your brand. This is how consumers know if the brand is for them and targets them as a specific market. Additionally, people naturally remember thoughtful designs and high-quality materials which helps elevate your brand from your competitors.

Since branded fridges can be used for a long time, especially high-quality ones, it would also benefit your brand to design as generally as possible like Heineken and not for a specific season or marketing campaign. This way, it guarantees longer brand visibility.

More Heineken promotions to get you inspired:

QR Code Competition: Hunt and Win Instant Gifts With Heineken Silver!

Heineken UEFA Redemption Contest Promotion: Top 11 Merch Ideas

Custom Printed Beer Glass: How Heineken GWP Drives More Sales In-Store?

Heineken Dominates Shelves With Exclusive EURO GWP Water Bottle

Marketing for Beer: Heineken Kicks Off Branded Football Giveaways

For more branded fridge ideas, check out some of these blogs below:

Who told you branded fridge must always be big? These small and very convenient branded fridges are also fit as your promotional display, but also as a branded product for your target market. Check out more details here:

In this promotion, Budweiser caught everyone’s attention with a custom display fridge, utilising the fridge’s door to show a promotional video of a hand taking one of the products inside! See more below:

Monster used their famous brand logo which is the stylised ‘M’ as a monster claw ripping through the product’s bottle and putting it in their custom design fridge! Learn how it amazed people and raised instantly brand recognition!

For more merchandise and display ideas, get inspiration from our works in collaboration with some of the known brands in the drinks industry. You can view all of it by clicking the image below:

Drive More Sales With Branded Fridges!

Branded fridges are highly functional promotional displays that could serve your brand for as long as possible based on their quality and your design. It could also leave just as strong an impression as Heineken’s, depending on your placement as well as creative marketing.

Fortunately, there’s no need to look further for that! Our company, the ODM Group, assist you from the display and product brainstorming to production! We have a creative team, Mindsparkz, dedicated to bringing your marketing vision to your consumers. Contact us!

Some of the services we can assist you with are designing promotional displays and gift with purchase or on-pack merchandise, manufacturing corporate gifts and free-standing displays as well as eco-friendly packaging and providing sustainable marketing options. Talk to us today!

All you need to know about using branded fridges for in-store marketing!

What are branded fridges?

Branded fridges are refrigeration units that have been customized with a brand's logo, colours, and messaging to promote a product or brand in-store. They are typically used to draw attention to a particular product and create an engaging in-store experience for customers.

How can branded fridges benefit my business?

Branded fridges can be a powerful marketing tool, helping to increase brand recognition and product visibility. They can also create a unique and memorable in-store experience for customers, leading to increased brand loyalty and sales. Additionally, they can be used to showcase new or seasonal products and create a sense of excitement around them.

What types of businesses can benefit from using branded fridges?

Any business that sells products that require refrigeration can benefit from using branded fridges for in-store marketing. This includes businesses in the food and beverage industry, such as grocery stores, convenience stores, and restaurants.

How should I design my branded fridge?

When designing your branded fridge, it's important to keep your brand's visual identity in mind. Use your brand's colours, logo, and messaging to create a cohesive design that will catch the eye of shoppers. Additionally, consider using eye-catching graphics and messaging that will communicate the benefits of your product and draw customers in.

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