Heineken UEFA Redemption Contest Promotion: Top 11 Merch Ideas

The UEFA Champions League is the most prestigious club football tournament in the world – along with the World Cup by FIFA. With teams from all over Europe battling it out to be crowned European champions, the competition has become one of the most watched sporting events in the world. As a result, a lot of brands are taking advantage of this event to propose unique promotional campaigns.

To give you an excellent example, let’s look back at this UEFA redemption contest promotion hosted by Heineken before in Hong Kong.

Heineken UEFA Redemption Contest Promotion

Heineken’s relationship with UEFA dates back to 1994, making it one of UEFA’s longest-standing partners.

With brand partnerships becoming increasingly powerful in the marketing world, it is essential to recognize the secrets that make them successful. We believe that producing and branding merchandise has been one of them.

Before we move forward, here’s another promotion that consumers can join simply by buying a bottle of Vikoda water to win branded merchandise like branded bags, bicycles and a smartwatch!

Go for the Star Experience: 11 Heineken x UEFA Redemption Contest Promotion Gifts

This campaign allowed participants to redeem limited edition Heineken UEFA Champions League branded promotional gifts in exchange for crown corks or ring pulls.

Each participant can redeem up to three (3) items with no more than 200 pieces of crown corks or ring pulls per transaction. The redemption promotion ran from 22nd May to 27th May 2011.

UEFA Redemption Contest Promotion

Star Final Hospitality Package

This redemption reward does not come with merchandise, but this Star Final Hospitality Package leads our list.

It offered two tickets that customers could use to witness the Champions League in action!

1. UCL Soccer Table

Also called a “foosball”, this soccer table is definitely one of the fun promotional products on this list.

Soccer tables are similar to real-life soccer games except they’re played on a tabletop instead of on the field.

UEFA Redemption Contest Promotion
UEFA Redemption Contest Promotion

2. Heineken Suitcase

This Heineken suitcase is a must-have for fans who love to travel in style while showing off their favourite beer brand.

It is the perfect size for light travelling with convenient handles on the top and side.

3. Heineken Popcorn Machine

Eating popcorn while watching their favourite Champions League team win is definitely one of the most satisfying things ever for fans.

This popcorn machine that comes in the form of a soccer ball allows recipients to make their own popcorn at home!

UEFA Redemption Contest Promotion
UEFA Redemption Contest Promotion

4. Heineken Mini Signage Display

A perfect promotional souvenir for fans, this Heineken Mini Signage Display can be placed anywhere in their office or house.

Fully branded with the beer brand’s logo, this will certainly make an impression to anyone who will see it.

5. Heineken Touch Lamp

Another great addition to any fan’s tabletop, this Heineken touch lamp comes in a minimalist design.

We love how this home piece can add flair to any simple space, with the brand’s presence, of course!

UEFA Redemption Contest Promotion
UEFA Redemption Contest Promotion

6. UCL Retro Soccer Ball

A soccer ball is a timeless gift that can be given to anyone!

It’s a great way to show your support for your favourite team, or simply to spread the love of soccer.

We just thought that the brand missed the opportunity to make this redemption giveaway branded.

7. UCL Windbreaker

A windbreaker is a lightweight jacket that protects you from the wind and rain.

Perfect for attending their favourite sports event, it is a great piece of clothing to have in any fan’s wardrobe.

UEFA Redemption Contest Promotion
UEFA Redemption Contest Promotion

8. UCL Backpack

A custom promotional backpack is one of the most convenient ways to carry belongings around, whether it’s for work or for school.

Comes in a simple yet bold design, this UCL backpack is a great branded giveaway idea for fans of all ages.

9. UCL Fleece Blanket

A fleece blanket is a type of blanket that is made from a soft, fuzzy synthetic material.

Fully printed with Champions League branding and Heineken’s recognizable brand colour, this UCL fleece blanket can definitely fit any fan’s taste or personality perfectly!

UEFA Redemption Contest Promotion
UEFA Redemption Contest Promotion

10. UCL Polo Shirt

Polo shirts are classic and can be worn in any season.

This promotional apparel product is a great addition to a fan’s wardrobe with its recognizable branding and style.

11. UCL Towel

A towel is a practical sporting event giveaway that will surely excite even mere spectators.

Just like the fleece blanket, this UCL towel comes in fantastic branding that will definitely leave a lasting impression on anyone who sees it.

UEFA Redemption Contest Promotion

Obviously, the greater the number of “coupons” redeemed, the better the gift received. Add to that a sense of urgency (the campaign clearly stipulates that all stocks are finite), and you find yourself with a great promotional campaign that will most likely boost sales for Heineken.

Even better, all items are branded with Heineken’s colours and logo thus reinforcing the impact of the promotional campaign as all happy winners will potentially use their gifts for the years to come.

A great way to provoke and enhance brand awareness while at the same time increasing sales consequently.

This type of redemption campaign is a win-win for all involved as both the participants and the organizers receive something for their effort.

Those out of luck or too late to redeem their crown cork or ring pulls for prizes can still enjoy their favourite beer while watching the finals on TV!

Heineken x Champions League Latest Promotions:

As the official sponsor of the UEFA Champions League, the beer brand definitely never fails to excite football fans and drink lovers with its gift with purchase offers. Take a look at this in-store promotion we spotted in one of the stores in Tbilisi, Georgia.

Totally branded with Heineken’s logo, the brewer’s loyal customers will find this GWP merchandise hard to ignore. Read more about this UEFA Euro 2020 promotion here:

Heineken‘s marketing for beer kicks off by offering these branded football giveaways in 2021. Customers are offered a chance to win tickets to UEFA EURO 2020 or win the official Adidas Match Ball. What made this promotion a game changer?

In this promotion, the brand used a customised fridge with its iconic logo and brand colours that will certainly get people’s attention to their products. Read more here:

There is no greater competition than the World Cup.

The FIFA World Cup is the most prestigious international football tournament in the world. Held every four years, it brings together the best players and teams from all over the planet to compete for the title of World Champion.

Take a look at how this big sporting event has been promoted and leveraged by brands through the years:

How does co-branding produce excellent marketing campaigns? Here’s a fantastic example from Coca-Cola Thailand‘s membership gift promotion with FIFA, the biggest single-event sporting competition.

Adidas, one of the official sponsors of the FIFA World cup, teams up with Nikon to create a line of promotional merchandise that intrigued FIFA fans. What made this promotion totally enjoyable for the fans?

Caxirola, a kind of maracas that one has to hit together to create a particular sound, was the official FIFA World Cup music instrument back in 2013. Take a closer look at what made this instrument one of the best-selling items of this event!

The ICC World Cup is the premier international men’s cricket tournament, contested by the senior men’s teams of the countries that are members of the International Cricket Council (ICC).

The event is organised by the ICC and is held every four years.

Commemorative coins are issued to mark big events and celebrate important milestones. They are minted only once and are available for only a limited time, so their value also increases over time. Read more about them here:

The Rugby World Cup is the premier international rugby union competition that takes place every four years.

Due to its widespread popularity in many nations, the event is considered the most important sporting event in the world.

Guinness, one of the most successful alcohol brands worldwide, made its promotion back in 2016 even more attractive to Rugby lovers by offering collectable glasses with different Rugby union positions.

Who knows more about the brilliant promotion strategies for sports events if not the soft drink giant Coca-Cola? In 2015, the brand has offered fans the chance to win their very own Coca-Cola Rugby Ball.

Rugby balls have an oval shape, which offers ample space for your brand logo or message. Read more about how you can leverage this sport and the most prominent event tied with it to enhance your brand activation:

Back in 2011, DHL in Singapore came up with this fantastic Rugby World Cup gift with purchase offer to its DHL cash shippers. What made this promotion successful? Take a read on our article here:

Sporting events are enormous. They attract huge audiences, and they’re an excellent way for brands to connect with their audience in a fun and engaging way.

Tap the image below to find customized sports merchandise ideas:

People love watching sports because they’re exciting and entertaining. They also love talking about them afterwards! If you can get your brand involved with an upcoming sporting event, people will talk about it, creating buzz around your brand.

Reach out to our team today and let’s get your next marketing campaign rolling!

We know that your promotional products have to speak for themselves. You want them to make a significant impact, and you also want them to ensure that your brand is recognised.

We at ODM, together with our design agency, Mindsparkz, work with our clients with this in mind. We’ve been helping companies of all sizes with their product design and development needs since 2003.

Our diverse approach makes us a great partner for businesses who want a team to manage their projects closely.

Contact us today to get started on developing a product that will go above and beyond your expectations!

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