Color is a major factor in planning any promotional products campaign. Most of our big brand clients will order promotional products in clearly defined colors using a Pantone Color Chart. Our factories and QC staff all carry books of these color codes for checking logo, product and packaging colours before shipment. For basic color guideline you may consult this Pantone Color Guideline – Universal Pantone System
ODMasia use different colors in our branding to build intensity. This is visible on our subsidiary sites. Color symbolism and color psychology are culturally constructed linkages that vary with time, place and culture. Humans react differently on each color, therefore choosing the correct one for your product is extremely important. However, it helps to enhance your product and its packaging.
In art, color symbolism refers to use of color as a symbol throughout culture. Color psychology refers to investigating the effect of color on human’s behavior and their feelings.
This color represents purity, neutrality, sterility and youth. White is often associated with cleanliness or innocence. Also, it is associated with neutrality and peace. Therefore, this color is very very likely to see in pharmacies and hospitals. It gives a positive feeling and comfort of hygiene.
Black is a multi-dimensional color that can mean classic or new. It has an ominous characteristic symbolizing death. However, it associates with high-class and wealth. It has an air of intelligence (graduation robes), shrouded in mystery (space) and slimming quality (fashion). Black color is treated as a neutral option on clothing as well. Classic little black dress is its foundation.
Red strikes a chord with more cultures than many other colors because of its intensity. It represents passion and invocation of an inherent physiological response. The color is bold and audacious, so it usually dilutes the colors around it. That reason is using to accent and highlight objects of importance.
Studies shows that red can have a physical effect. It includes increasing rate of respiration, raising blood pressure and thus, makes heart beats faster. Red color is also increase the sense of hunger, so it’s used by many popular food companies, such as McDonald’s, Burgerville, corner cafés.
Orange means energy, enthusiasm, ‘get-it-done’ attitude, and balance. It typically symbolizes Hinduism and Buddhism. Also, happiness, energy, balance, heat, fire, enthusiasm, flamboyance, playfulness, aggression, arrogance, gaudiness, over-emotion, warning, danger, autumn, desire, Sagittarius (star sign) and September as a color of autumn.
Yellow echoes the dual nature of red. Though yellow evokes feelings of happiness. It typically symbolizes sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, femininity, gladness, sociability, friendship, courage (Japan).
Green naturally says ‘nature,’ which explains why it is such a powerful symbol in eco-friendly movement. Also, as ‘initiative’ and ‘wealth’.” It is a color that soothes the eyes and produces a calming effect when its seen. This is likely due to association with the greenery of nature. For companies providing a pampered escape, green is a color that will signify rejuvenation and energy for your brand.
Green symbolizes great intelligence, nature, spring, fertility, youth, environment, money (US), good luck (Ireland), vigor, generosity, grass, life eternal, earth (classical element), sincerity, harmony, stability, creative intelligence, Islam.
The best color to wear for an interview is blue. Blue is non-threatening, yet confident and stable. Many police uniforms are blue because the color says confidence and security, while being non-threatening. With the good, there’s the bad. Blue can also signify depression. You’ve got the blues is a nod to this attribute. However, this color itself symbolizes heaven, God, something unreachable, calming. Blue can also symbolize seas, men, productive, interior, peace, unity, harmony, tranquility, calmness, trust, coolness, confidence, conservatism, water, ice, loyalty, dependability, cleanliness, technology, winter, idealism, air, wisdom, royalty, nobility, Earth (planet), Virgo (light blue), Pisces (pale blue) and Aquarius (dark blue, star sign), strength, steadfastness, light, friendliness, peace, love.
All in all,
Color that you choose to promote your brand is really important because of its image that affect on people. In other words, people are your target. You have to bring them visually effective advertisement so they are willing to buy your product.
How ODM can help?
Our team includes very creative and open-minded product designers. They can provide you multiple unique and interesting ideas. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact Us!
If you want to check how colors improve different brand’s promotion check our blogs below!
Looking for something which beautifies your product? This example is extravagant but worthy to check out! Also, gives you both good and bad sides of custom gold printing.
Interesting background? Have a look in this blog. They have used their best to bring people to the origin place of their product. Very good example of how to wow customers!
Chupa Chups made their best by usage various colors to promote their product. This promotional watches are setting the tone with their groovy colors!