We recently tasked to manufacture reusable bottles and a POS Display for a client. The client wanted the shade of the sign to be similar to the shade of the product. However, there were some minor difficulties in finding the correct shade for brand colour printing.
At ODM, we strive to create high-quality custom promotional products for companies across the world. We make sure that the result of the products is flawless as we do not want to fail our clients. Therefore, this is a problem we need to resolve.
This was how we find the correct shade for brand colour printing to match a product. We usually use a pantone book and give a number to our printers for checking colours, but in this case the printer in Vietnam was not able to match so we had to do a trial print and choose the best result.
Initial Problem with Brand Colour Printing
We received 2 samples from the printing supplier but the shade of blue is way off from what the team and client wanted. Additionally, they also gave us a colour chart of different shades of blue. The number of shades were limited and is way off from the shade we wanted. This affected our manufacturing process and could delay the time it gets to our client.
We were disappointed with what the supplier delivered and decided to call the printing company and went to the store personally.
Going to the Printing Store
1. Firstly, we emailed the printing company our own colour chart of 520 different shades of blue for them to print out when we visit the store which was in the Ho Chi Minh City, Vietnam.
2. When we arrived at the store, they had printed it out on a glossy paper. However, we requested them to reprint the colour chart on cardboard which the brand name will be printed on. Cardboard has a matte finish and colour and shades appear different than it is on a glossy paper.
3. After getting the colour chart printed out, we went on to find the correct colour. We also requested them to cut the cardboard in half to quicken the process. We looked at each shade and thoroughly compared it to the colour of the referenced product.
4. Eventually, we came down to two shades and requested the supplier to print out the sign of the brand in these 2 shades for final selection.
Challenges Faced with Brand Colour Printing:
Colour appears different on different kinds of paper and surfaces.
The supplier initially printed the colour chart on a glossy paper; however, it will appear different on a matte surface. In addition, the product that we are referencing to, comes in a shiny packaging.
Interference of Light
Light can hinder the process of finding the correct shade. It can make a shade darker or lighter than it actually is. Furthermore, as the packaging of the product is shiny, it made the process a little more challenging. We tried to go to a location where there is not much sunlight.
It took quite a long time to find the correct shade as there are 520 shades we have to compare with. We speed up this process by splitting the job and cut the colour chart in half. We also utilise the process of elimination and eliminate colours that we know that do not match. Furthermore, the long waiting times for them to print the samples lengthened the process.
Advice on Colour Printing
Establish Good Relationships with Supplier
By having a good relationship with the supplier, they would be able to deliver what we requested them. There would be little to no issues faced with them. In addition, they would prioritise our needs and get the task done quickly.
You should give clear and detailed information to the supplier about the needs. In addition, the supplier should give regular updates to clarify with the client whether their needs are met. By having a two-way communication, problems can be avoided.
Research and Evaluation
By doing thorough research and evaluation, you can find the best supplier that will be able to get the job done cost-effectively, quickly and flawlessly. You can take a look at reviews online or call them directly.
Overall, we hope we would not face a problem with brand colour printing again with our supplier. The ODM team is very meticulous with every aspect of manufacturing promotional products, in order to satisfy our clients and ensure that their needs are fulfilled.
Take a look at these blogs, they are worth reading:
Want to know more about POS Displays? Take a look at this blog!
Read this blog post to learn more about printing methods!
Interested in POS Displays? We think this POS design by Nivea is very innovative with mixed marketing materials.
Curious to why toothpaste companies offer colourful in-pack promotional gifts? Take a look at this blog to find out why!
We think that this creative POS Display will be a great idea to promote your cosmetics. and attract sales:
This floor display by Atelier Cologne is worth taking a look at!