Most of the brands that are in the sauce industry use promotional items and giveaways. In this post, we will explore how to market the sauce industry.
A gift to increase brand awareness & boost sales
How to market a sauce brand with giveaways
During the last Hong Kong Restaurant & Bar trade show, the famous Heinz brand was giving away some promotional products.
As the picture shows, the bag contains a promotional pen as well as a folder full of recipes. The recipes all require the use of Heinz sauce and is a good way to engage the customers in using their product! At the same time, it also demonstrates the big variety of the products and their different uses.
The brand could also offer some other goodies like these customized stress balls. It would have made a nice gift!
How to market a sauce brand
How to market sauces with a sauce rack
Giving promotional items is an exciting part of any marketing campaign.
Besides that, the way you display your product in trade shows or even on shelves is very important. You should attract people. How to do that? An interesting and unconventional sauce rack might be a good approach.
For sure, any sauce rack of that kind will catch the attention of everyone. In addition, it also shows off the innovative side of your company. Moreover, you will be able to introduce examples that can show your customers how to use your product (i.e for picnic).
How to market a sauce brand
Everybody knows that the sauce market can be pretty competitive. You definitely have to stand out from the crowd. To do so, you can check out some of these ideas:
- Many various Bottle neckers.
- A contest is always a good idea.
- A classic but nice bottle stand.
- This plate is ideal to share and savor the sauce.
