The Cologne GameCon 2013 happened few months ago, and like any trade fair, many exhibitors offered giveaways. Let’s focus on Wildstar to see what this brand has done for this event.
What type of giveaways we can offer during trade show?
Among the different items that Wildstar gave away to visitors, there are Art Books, t-shirts and bags. These products are quite standards -except for the Art Book.
It is nice to offer a product that can be associated directly to the brand at one glimpse. You also have to immerse your customer into the story of the movie / video games; just like how the Art Book does. This item introduces the different stages of the creation of the game with beautiful pictures. This is a limited edition high-end product produced so as to empower the desire of the fans; because these items are deemed as collectibles.
Why using giveaways is clever?
When you attend a trade show as an exhibitor, it is always a good ideas to foresee the creation of unique giveaways.
Trade fairs are the best locations to introduce your new products to the world. This is part of your global communication campaign for your promotional items. There are hundreds of booths, so you definitely have offer something to stand out from the crowd.
For example, this simple bag will probably be used by visitor all around the trade fair and even outside. Thus, a nice way to promote your brand at the lowest cost. No doubt that the more innovative your product is, you can be guaranteed a bigger effect for your marketing campaign!
So, be ready for your next trade show and contact us at ODM so we can help you brainstorm and get unique ideas.