Gap is currently offering a nice gift with purchase within Hong Kong and China. You can grab a free sports water bottle when you buy any Gap Fit items.
How to develop a new brand with gift with purchase?
Gift with purchase – Gap Fit takes the lead
Nowadays, many brands use gift with purchase to boot their sales and to promote their brand. It is a really good strategy! Gap is a worldwide well know brand particularly famous for its hoodies. Few months ago, the company introduced a new brand in its shops: Gap Fit. The Gap Fit products are made for sportsperson (men or women). The brand is clearly following the trend of well being. This approach by gap is probably to develop and create the image as a healthy brand. It is important to use a specific gift with purchase that can create a positive image of the brand, especially when it is a new one.
The gift with purchase has to be linked with your corporate culture
It is obvious that the focus of Gap Fit is towards health and sports. To introduce this idea to the customer, Gap chose to offer something that can be useful to their customers during sports sessions. Therefore they came up with the idea of giving away a sports bottle. This creates a brand awareness and ultimately, leaves a good impression on the customer. They will develop a sense of dependence on the brand if they use their products every single day.
It is crucial that your corporate culture has to be present in any kinds of communication/marketing campaign. Do not forget that the coherence between what you are offering and what you want impression you want your customers to have is the key point.
Feel free to check out these ideas to develop your own gift with purchase:
- A Remy Martin Travel Tag.Milo GWP.
- Remy Martin Travel Tag.
- GWP by alcohol companies.
- Tea related gift with purchase.
- A manicure set by YSL.
- A Magnum emergency charger.
