5 Reasons to Use Promotional Bank Merchandise as Sign-Up Offers

Are you tired of the usual sign-up offers from banks? Free checking accounts and cash bonuses have become the standard in the banking industry. But what if we told you there’s a way to stand out from the crowd and offer customers something truly unique? Enter promotional bank merchandise as sign-up offers.

In this blog post, we’ll explore the benefits of using bank merchandise as a sign-up offer and how it can increase customer loyalty and satisfaction. So, let’s dive in and see how you can use merchandise to take your bank’s sign-up offer to the next level.

From promotional umbrellas to custom luggage bags, banks are using merchandise as a way to attract new customers and differentiate themselves from their competitors. Here’s how Shinhan Bank is doing it with its latest credit card promotion in Vietnam.

ĐA DẠNG DÒNG THẺ, ƯU ĐÃI HẤP DẪN = DIFFERENT CARDS, HOT PROMOTIONS

Our team recently spotted this hot promotion being offered by the bank in our building lobby at EBM Tower. The wide range of promotional bank merchandise caught our attention and immediately made us check what it is all about.

Shinhan, one of the leading financial institutions in the world, takes pride in offering its customers not just high-quality banking services but also a range of exclusive merchandise that reflects the Shinhan brand in every way.

By signing up for this amazing SmartCredit card promotion, customers can enjoy a wide range of benefits and rewards, including the chance to receive branded merchandise.

Why Choose Promotional Bank Merchandise Over Cash Incentives?

1. Personalization

Promotional bank merchandise can be personalized and tailored to the specific interests and preferences of customers. This can help to create a more meaningful and personalized experience for customers, as it shows that the bank cares about their individual preferences and is willing to go the extra mile to provide a personalized experience.

2. Long Term Branding

Customising bank promotional items can provide long-term branding benefits for the bank because every time a customer uses or sees the branded item, they are reminded of the bank and its services. This helps to keep the bank top-of-mind for customers, even when they are not actively engaging with the bank.

3. Differentiation

When a bank provides high-quality and personalized merchandise, customers are more likely to remember the bank and its services, which can help the bank stand out in a crowded marketplace.

This can help to attract new customers who are looking for a more personalized banking experience, and also help to retain existing customers by demonstrating the bank’s commitment to their individual needs and preferences.

4. Emotional Connection

When a customer receives a personalized item from the bank, they may feel appreciated and valued. By creating a positive emotional connection with customers, the bank can build stronger relationships with them over time. This can lead to increased loyalty and advocacy, as customers who feel emotionally connected to a brand are more likely to recommend it to others and remain loyal over the long term.

5. Build Social Proof

Customers who receive branded merchandise from a bank may be more likely to use it in public or in front of others, which can create a positive impression of the bank in the minds of those who see it. This can create a social proof effect, where people are more likely to trust and choose the bank based on the positive experiences of others.

Bank Merchandise Ideas from Shinhan

What Are the Other Ways to Use Promotional Bank Merchandise?

Bank merchandise can be used as promotional giveaways to attract new customers or reward existing ones.

For example, a bank could give away branded pens, keychains, or water bottles to customers who open a new account or refer a friend.

Banks can use branded merchandise as rewards for loyal customers.

For example, a bank could give away promotional t-shirts or hats to customers who have been with the bank for a certain number of years or who have reached a certain level of savings.

Banks can sponsor events and provide custom merchandise to event attendees.

For example, a bank could sponsor a charity walk and provide branded t-shirts or water bottles to participants.

Banks can use branded merchandise as incentives for employees to meet sales or performance goals.

For example, a bank could give away branded jackets or backpacks to employees who meet or exceed their sales targets.

More Bank Promotion Ideas

Eximbank has made banking more rewarding by maintaining good relationships with existing customers while attracting potential ones. Look at how leveraging limited-time offers stirred more buzz for the bank.

In partnership with Hong Kong Disneyland, Standard Chartered welcomed new customers with a limited-time offer. What made this banking promotion a hit among the bank’s new customers?

With a lot of promotional offers bombarding potential customers, how can banks use promotional products to promote products and services? Read through this blog to find the top ways!

Discover more about this enjoyable bank giveaway initiative launched by DBS in 2019, which provided an extensive range of incentives and complimentary presents to its new customers upon registering for the DBS Compass Visa credit card.

Have you considered showcasing your banking incentive products on-site? Check out how China Construction Bank effectively enticed new clients with this innovative in-store marketing strategy.

HSBC, a global banking and financial services powerhouse, consistently attracts more customers through creative and enticing promotional campaigns featuring giveaways. Check out how the bank partnered with Adidas to raise awareness for its HSBC Revolution Credit Card application.

When it comes to developing an incentive program, there is a vast selection of promotional products to choose from. Take a look at China Construction Bank’s approach, which offered new customers a tiered promotion that included either stunning Mahjong sets or enticing cash rebates.

In 2010, Citibank HK utilized postal circulars for communicating their new extended operating hours and services to customers. The bank’s unique promotional tactics, such as distributing Tiger plush toys and organizing lucky draws, were impressive in capturing people’s attention.

How Can ODM Help?

Are you looking for a way to promote your bank and increase brand recognition? Look no further than ODM! Our team of experts can help you brainstorm, design, and manufacture high-quality and well-branded bank merchandise that will make your brand stand out from the competition.

With years of experience in the promotional products industry, we understand the importance of creating merchandise that not only looks great but also serves a practical purpose. We can help you create a range of promotional products that your customers will love and use every day.

Our team also caters to the promotional and marketing needs of a wide range of industries.

Check our Project Credentials.

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