Johnnie Walker, Chivas Regal, and John Dewar & Sons went all out in their promotions at King Power in Thailand. Brands are offering custom luggage bags as gifts with purchase with every purchase of two or more bottles of scotch and/or whisky products.
Why Custom Luggage Bags?
You may have noticed by now that most drinks brands offer luggage bags and travel bags to promote their products at airports. Take a look at this drinks promo gift by Jack Daniel’s at HKG Airport. It’s practical, classy and the design embodies their image perfectly.
This is because luggage bags offer lots of benefits in terms of advertising and practicality. Below, we discuss why they are ideal for promoting alcoholic beverages.
- Bags Provide Extra Layer Of Protection: When travelling, the product packaging may not be enough to keep bottles secured. The thick and sturdy body keeps bottles safe from being crushed by other bags and boxes.
- Ease of Carriage: Luggage bags allow customers to carry bottles of scotch and whisky hassle-free, making their trip more enjoyable.
- Logo Placement: Good logo placement means greater local and international exposure for the brands. The use of gold finish emblem on Chivas Regal and Dewar’s promotional luggage bags are a great way to make customers remember the brand.
- Practical: The gift is handy and will be of use to customers when they travel. Useful gifts are effective in promoting products because it allows your brand to become an integral part of your customers’ life.
- High Quality: Using top-notch luggage bags as gifts with purchase highlights the fact that the products are high-end. This can eventually influence their buying decisions in a positive way.
In conclusion, we believe that the use of high quality custom luggage bags have a positive impact on customer’s perception of a certain brand. Moreover, the hang tags attached to the handle greatly helped in promoting their products.
Not only did it show how much the drinks cost, but it also served as their business card. For instance Johnnie Walker hang tags contained their website, alcohol content, and a reminder to”drink responsibly.”
Why Work With ODM?
The ODM Group has lots of design ideas for promotional luggage bags. We can make it as quirky or as high end as your branding needs require. Our Mindsparkz team can also help design and manufacture travel accessories and hang tags for promotional bags and branded shopping bags.
Send us a mail to learn more about our creative process and how we can help your business grow. If you have design ideas on mind, why not send them over to our designers so we can start working on it? Get in touch with our team today!
Below are some of our favorite blogs about promotional luggage. Check them out for design and marketing inspiration:
GWP hand luggage for a liquor brand found at Duty Free Singapore:
These personalized luggage for kids are fun to use. Moreover, they are brandable and works great with a wide variety of kids products:
Gift with purchase luggage bags from world-famous alcoholic brands: