Sporting events such as Formula 1 are finally resuming after a very long hiatus during the COVID-19 lockdowns! Now, brand sponsors such as beer, liquor, and energy drink companies are rolling out more promotions to grab more shopper’s attention. As an excellent example, in Singapore, Heineken is giving out free luggage with logo for every purchase of 4 packs of 20 cans.
The sports GWP promotion is from 1 August to 30 September 2020 and is only available in Singapore. All shoppers have to do is purchase 4 x 20 cans of Heineken beer, and then scan the QR code to go to the redemption website.
Afterwards, upload the receipt on the website and finally, they will receive an SMS confirmation to redeem the free gift with purchase, which is a 21-inch cabin trolley. This is indeed a very enticing promotion and is effective in boosting beer sales during the sports season.
6 Reasons Why We Love Heineken’s Luggage with Logo Promotion
1. Grabs Shopper’s Attention
The beer industry is a highly competitive industry. Therefore, your promotion should stand out from the competitors. Heineken has proven itself to be very successful in this. The luggage is glorified on a pedestal and enclosed in a plastic case. It is displayed high above the other drink brands.
Luggage with Logo
This is effective in grabbing shoppers’ attention as the luggage will be the first thing that they will notice. It could also be seen from a distance. So, shoppers are more likely to go towards Heineken products than competing brands like Carlsberg or Tiger.
Hence, this shows that Heineken is able to differentiate itself from its competitors with this beer merchandise.
2. Large Following
Drink brands love to sponsor sports teams and events as they have a very large following. In fact, Formula 1 has about 471 million viewers each year. It is very popular in Singapore as the race is held here every year in September.
However, due to COVID-19 restrictions and regulations, sporting events now do not have spectators. Fans can only enjoy the event from the comfort of their homes. When watching the races or other sporting events at home, viewers usually enjoy a beer. Hence, involving sporting events in beer promotions is effective.
Lastly, incorporating the Formula 1 logo in the product and promotion allures many Formula 1 fans to purchase Heineken beer instead.
3. High-End Merchandise
Offering luggage as a high-end gift is a great way to entice shoppers. They will view this promotion as value for money and will not mind purchasing lots of beer in order to get the free gift incentive.
Furthermore, Formula 1 is a high-class event; hence, offering premium gifts fits its brand and market preferences perfectly.
4. “We Miss You” Gift
Formula 1 is finally making its return after 9 months. Hence, this luggage makes a great branded “We Miss You” gift to welcome back fans and create a buzz for the upcoming sports event.
This promotion was probably rolled out to remind Singaporean fans that the Singapore Grand Prix is back again on 20-22 September 2020 (which is unfortunately cancelled).
5. Practicality
During these tough times, a suitcase is most probably not the most useful item now as travelling overseas is restricted. However, some shoppers may be interested in keeping one of them and using it when they can finally travel overseas again.
In addition, as air travel is now not possible, we see a rise in staycations. People do not really need a piece of big luggage for a staycation, so a 21-inch cabin trolley should suffice.
6. Connect with Customers
Unfortunately, the Singapore Grand Prix is cancelled, and races now do not have spectators. This probably devasted many fans. Thus, offering branded sports merchandise in promotions is a great way for brands and sports federations to connect with fans. This will ensure continual brand loyalty despite the unfortunate events.
More Promotional Luggage Merchandise Ideas To Leverage
Luggage with logo will definitely go a long way in exposing the brand to new and prospective customers. For that reason, we’re suggesting 3 high-end bags you can utilise for your own promotion!
1. Laptop Bag
With people’s dependability on technology these days, laptops are usually brought anywhere. Brands can leverage that through a laptop that they can customise with a logo or corporate colours. Another great thing about this merchandise idea is it has multiple pockets, so people will have no problem organizing their stuff as well.
Branded Laptop Bag
2. Garment Bag
Travelling for business or vacation will always pose the same problem, which is clothes organization. Especially for corporate workers who must maintain a dignified appearance at all times with formal suit and tie. The garment bag is a great promotional gift for this market and is made from a breathable material, ensuring the clothes will not get damaged in any way.
Branded Garment Bag
3. Custom Made Suitcases
Make your brand a part of everyone’s journey through a multi-functional custom made suitcase. It has a cup carrier at the back with two charging ports on top of its large capacity. With personalized branding and thoughtful design elements, custom travel luggage becomes more than just a practical item—it becomes a symbol of the brand’s commitment to quality and customer satisfaction.
Learn more about the renowned brand’s promotions through the years:
We came across this promotion in Vietnam by the beer brand, which offered a free suitcase or duffle bag for every purchase of beer. Find more details about the promotion here:
In this promotion, Heineken encouraged customers to join a QR code competition and be one of the 1680 winners of a branded luggage suitcase, Loa Marshall Bluetooth speaker and PlayStation 5 by purchasing the specially designed six-can pack of Heineken Silver.
Customers can redeem limited edition Heineken UEFA Champions League branded promotional gifts such as suitcases and wearable merchandise in exchange for crown corks or ring pulls. Get to know more here:
The brand always managed to make sure their promotional giveaways are functional for their market, like this branded on-pack beer mug. Read more details in the blog below:
Heineken has successfully dominated the shelves with this remarkable promotion from the powerful GWP water bottle product to the bespoke POS display. In this promotion, they prove once more why they’re an established choice for the market.
What’s the Latest?
Made from durable polycarbonate (PC) material, the compressible trolley ensures your customers’ belongings remain secure throughout their journeys. It is also an integrated TSA-approved padlock so they can travel with peace of mind, knowing their valuables are protected from unwanted access.
Luggage with Logo FAQs
Are there different types of luggage with logo branding?
Yes, there are various types of luggage with logo branding, including travel bags, suitcases, backpacks, and more. The choice depends on the brand's strategy, target audience, and the type of travel gear customers are likely to use.
Can logo customization affect luggage quality?
Logo customization, when done by reputable manufacturers like ODM, should not compromise luggage quality. Brands can also choose from a range of durable materials for customization.
Can I choose the placement of the logo on the luggage?
Yes, luggage customisation allows you to choose the placement of the logo on the luggage. This can include options such as the front, back, or side of the luggage.
Our Takeaways,
Overall, this is an amazing and effective gift with purchase promotion by Heineken to make their brand stand out in a highly competitive market. This brand sponsorship with Formula 1 is indeed very successful in garnering more sales from motorsport fans.
Furthermore, offering free luggage with logo will surely entice many shoppers to purchase more of Heineken products.
How Can ODM Help?
If you are planning to roll out an exceptional promotional campaign for your brand, do not hesitate to contact us. We can help you with brainstorming interesting ideas that will surely pique shoppers’ attention.
ODM is well-versed with producing and manufacturing custom promotional merchandise for drink and sports companies. We have done promotional giveaways, sports merchandise, gift with purchases, on-pack promotions, and many more.
You can see our portfolio here with drinks and sports companies, here: Marketing Gifts for Drinks Industry and Customized Sports Merchandise.
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