Brilliant Brewery Marketing Merchandise Idea for Beer Promos

What can promotional products do for your brewery? And what promo gifts would be great for my brand? Because the beer industry is saturated, you want to make an impact from the get-go. So, here is a brewery marketing merchandise idea that will get your customers talking about your brand.

We spotted this beer advertisement by 1664 Blanc’s in 7-11 in Hong Kong. From afar, we can see that there is a lemon peeler in the poster so our team came over to that side of the store to check if they are giving away a free item. However, it turns out the tool was pictured for the creative interpretation of the product.

1664 Blanc is a classic French beer with a hint of citrus taste. The poster says “Wheat beer from France, stylish and refreshing. Brewed with a hint of citrus and corianda, fruity aroma.”

Without an English translation, customers might think they are offering a free gift with purchase. However, this proved one thing: that the peeler would no doubt be a good promotional gift for beer.

 

Why Offer a Lemon Peeler as a Brewery Marketing Merchandise?

Novelty-  A lemon peeler is a unique item to offer your customers. It is a bar tool used to make delicious cocktails so this will definitely appeal to bartenders and mixologists. Furthermore, this particular merchandise is something customers can use at home as well.  So, offering this as a free gift gives customers the freedom to spice up their drinks in the comfort of their homes.

Helps Improve the Taste of Your Drinks– Whatever your favorite drink is, this tool will surely be a great help in improving the taste of your drinks.

Custom Design- Citrus Peelers and juicers can be custom-designed to make your brand stand out. The materials can be a combination of food-grade plastic, silicon, and metal. The colors can also be Pantone-matched to your brand colors to create finer brand remembrance.

Ideal for Well-Being Initiatives- This is also an excellent well-being initiative gift. With so many people realizing the many benefits of drinking fresh citrus juice, this product would be a hit among health buffs. Therefore, this tool is an all-around product that your recipients can use daily.

Practical Kitchen Tool- Whether you are cooking, preparing cocktail drinks, or a healthy juice drink, a lime peeler will surely be a handy tool in the kitchen. Because customers will use this promotional kitchen gadget every day, it could gain you tremendous daily exposure.

 

How Do You Advertise with a Lime Peeler?

Small and compact, this promotional product idea would be an interesting on-pack gift with drinks. You can either present it as a bonded premium with beer, vodka, gin, and mixers. This way, you need not spend much on a bespoke packaging box as the gift can be taped on the packaging itself. As such, this is ideal for short promo runs.

However, if you really want to impress your customers, we suggest having well-designed packaging. It does not have to be very bespoke or expensive. Since this is a kitchen gadget, it is important to ensure its quality and integrity. You want to make sure that dust will not collect in the product.

Since peelers are fairly inexpensive, they also make great event merchandise giveaways. Not only will this intrigue visitors, but this will also give them something to remember you by.

If you are considering offering fruit peelers and juicers for marketing beer, then check out some ideas here:

 

Brewery Marketing Merchandise Ideas:

Lemon and Lime Wedger: This is a good marketing giveaway with liquor products. It targets bartenders, beer lovers, and bar owners. We know how messy slicing citrus fruits can be, but this product takes the work out of slicing perfect wedges of lemon, lime, and oranges. And from a marketer’s perspective, this product provides a great venue to advertise your brand.

 

Fruit Peelers: Preparing fruits for your cocktail drinks is a breeze with these fruit peelers. Check them out here:

 

Vegetable Cutters: Great for vegetables and fruits alike, this cutter makes slicing very easy. This is perfect for summer promos and liquor marketing.

 

To conclude, although there was no direct mention of a fruit peeler being given away as a brewery marketing merchandise in 1664 Blanc’s ad, the item in the poster indeed enticed us to check their product out. Without an English translation, customers could easily mistake this for a giveaway promotion. As such, we also suggest having English translations or a QR code that directs customers to the official website where they can get more information about the product on offer.

Contact ODM

Keen for more brewery marketing merchandise ideas? Then, contact the ODM Group today. We have years of experience in the promotional product industry. Many of our clients are breweries, wineries, and corporations. So, get in touch with us to learn more about your promotional product options. We design, source, and manufacture custom promotional merchandise and branded goods for business. So get in touch with us today!

We rounded up some of our favorite brewery marketing ideas below to inspire your next beer promotional campaign.

 

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