In 2020, Liverpool F.C has been declared champions of the Premier League. In celebration of the team’s big achievement, Carlsberg offered custom beer gifts for their in-store promotion in Singapore. The promotion lasted from 1st to 31st August. The free gift-with-purchases is branded with the logos of Carlsberg and Liverpool F.C. Furthermore, they are also having a contest giveaway to entice football fans.
Overall, this is an excellent promotion by the beer company to boost in-store sales.
About the Custom Beer Gifts Promotion
Custom Beer Glass
For every purchase of 24 can carton of 320ml Carlsberg Danish Pilsner/ Smooth Drought. Shoppers can receive a limited-edition Liverpool FC Custom Beer Glass. This gift with purchase can be redeemed in-store at the customer service counter after making the purchase.
Custom Can Sleeve
For every purchase of 6 can carton of 320ml Carlsberg Danish Pilsner/ Smooth Drought. Shoppers can receive a limited-edition Liverpool FC Can Sleeve. This can also be redeemed in-store at the customer service counter after making the purchase.
In addition, if the shopper spends SGD$20 of Carlsberg products, they can compete in the promotional giveaway. Two participants can stand a chance to win the grand prize, which is a Liverpool FC signed jersey. The second prize is a SGD$100 Liverpool FC Store Retail Voucher, in which there are 20 lucky winners.
This contest is only available at ShengSiong Stores. All shoppers have to do is scan the QR code and submit their details and proof of purchase in the participation form.
Why is this Custom Beer Gifts promotion a sure-win for Carlsberg?
The branded beer glass and can sleeve are very useful products to use and shoppers will certainly keep them for a long period of time. Users can enjoy their beer with the glass. Also, the can sleeve will allow the user to enjoy their cool drink for a longer time.
Beer and sports are a match made in heaven when it comes to retail marketing. Sports fans love to enjoy having a beer or 2 when watching very fun matches.
Football is the most popular sport worldwide. Also, Liverpool FC has a very big following. Most, if not all, football fans are very loyal to a particular team and would continuously support them. Plus, many enjoy collecting their teams’ merchandise. Hence, offering promotional sports merchandise as a gift with purchase is a sure-fire marketing strategy for beer companies.
Therefore, when Liverpool FC fans see this Carlsberg promotion, they will be attracted to purchase their products. It is a 3-in-1 deal for them – beer to drink when watching matches, free sports merchandise, and a chance to win a big prize.
On the posters, the words “Limited Edition” can be seen multiple times. This creates a sense of urgency to buy Carlsberg beer as the product will only be available for one time only and for a short period of time. Definitely, fans will not want to miss this promotion out!
Liverpool fans are elated when the team took their victorious win this year. They are indeed enticed to purchase Carlsberg beer as they want to celebrate the win and also claim the branded free gift incentive. In addition, having a contest giveaway is a great idea to stimulate sales. As some people may want to increase their chances of winning, they may purchase more Carlsberg beer, therefore, creating impulse purchases.
Overall Learning Points
Absolutely, an amazing in-store promotion by Carlsberg in alluring customers and driving up retail sales. Having sports merchandise or brand sponsorships is a great way for your drinks brand to broaden your customer base. Furthermore, when deciding on what beer promotional gift to offer to customers, your brand should consider something unique and practical that will capture their attention and encourage them to select your product over your competitors.
How ODM can help
Inspired by Carlsberg custom beer gifts promotion? Well, come contact us today. ODM can assist you with rolling out an exceptional marketing campaign for your brand. We have lots of experience and expertise in the promotional products industry.
We can help you by delivering high-quality custom promotional merchandise that will wow clients. In addition, we are also very knowledgeable when it comes to promotional giveaways, sports merchandise, gift with purchases, on-pack promotions, and more. Surely, you will be satisfied with our services.
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