In 2020, Liverpool F.C has been declared champions of the Premier League. In celebration of the team’s big achievement, Carlsberg offered custom beer gifts for their in-store promotion in Singapore. The promotion lasted from 1st to 31st August. The free gift-with-purchases is branded with the logos of Carlsberg and Liverpool F.C. Furthermore, they are also having a contest giveaway to entice football fans.

Custom Beer Gifts

Custom Beer Gifts

Overall, this is an excellent promotion by the beer company to boost in-store sales.

About the Custom Beer Gifts Promotion

Custom Beer Gifts

Custom Beer Gifts

Custom Beer Glass

For every purchase of 24 can carton of 320ml Carlsberg Danish Pilsner/ Smooth Drought. Shoppers can receive a limited-edition Liverpool FC Custom Beer Glass. This gift with purchase can be redeemed in-store at the customer service counter after making the purchase.

Custom Beer Gifts

Custom Beer Gifts

Custom Can Sleeve

For every purchase of 6 can carton of 320ml Carlsberg Danish Pilsner/ Smooth Drought. Shoppers can receive a limited-edition Liverpool FC Can Sleeve. This can also be redeemed in-store at the customer service counter after making the purchase.

Custom Beer Gifts

Custom Beer Gifts

Contest Giveaway

In addition, if the shopper spends SGD$20 of Carlsberg products, they can compete in the promotional giveaway. Two participants can stand a chance to win the grand prize, which is a Liverpool FC signed jersey. The second prize is a SGD$100 Liverpool FC Store Retail Voucher, in which there are 20 lucky winners.

This contest is only available at ShengSiong Stores. All shoppers have to do is scan the QR code and submit their details and proof of purchase in the participation form.

Custom Beer Gifts

Custom Beer Gifts


Why is this Custom Beer Gifts promotion a sure-win for Carlsberg?

Functional Gifts

The branded beer glass and can sleeve are very useful products to use and shoppers will certainly keep them for a long period of time. Users can enjoy their beer with the glass. Also, the can sleeve will allow the user to enjoy their cool drink for a longer time.

Sports Merchandise

Beer and sports are a match made in heaven when it comes to retail marketing. Sports fans love to enjoy having a beer or 2 when watching very fun matches.

Football is the most popular sport worldwide. Also, Liverpool FC has a very big following. Most, if not all, football fans are very loyal to a particular team and would continuously support them. Plus, many enjoy collecting their teams’ merchandise. Hence, offering promotional sports merchandise as a gift with purchase is a sure-fire marketing strategy for beer companies.

Therefore, when Liverpool FC fans see this Carlsberg promotion, they will be attracted to purchase their products. It is a 3-in-1 deal for them – beer to drink when watching matches, free sports merchandise, and a chance to win a big prize.

Limited Edition

On the posters, the words “Limited Edition” can be seen multiple times. This creates a sense of urgency to buy Carlsberg beer as the product will only be available for one time only and for a short period of time. Definitely, fans will not want to miss this promotion out!

Boost Sales

Having a gift with purchase or on-pack promo is a great way to pique the interest of shoppers to buy your products and also, make your brand stand out in the highly competitive market.

Liverpool fans are elated when the team took their victorious win this year. They are indeed enticed to purchase Carlsberg beer as they want to celebrate the win and also claim the branded free gift incentive. In addition, having a contest giveaway is a great idea to stimulate sales. As some people may want to increase their chances of winning, they may purchase more Carlsberg beer, therefore, creating impulse purchases.


Overall Learning Points

Absolutely, an amazing in-store promotion by Carlsberg in alluring customers and driving up retail sales. Having sports merchandise or brand sponsorships is a great way for your drinks brand to broaden your customer base. Furthermore, when deciding on what beer promotional gift to offer to customers, your brand should consider something unique and practical that will capture their attention and encourage them to select your product over your competitors.


How ODM can help

Inspired by Carlsberg custom beer gifts promotion? Well, come contact us today. ODM can assist you with rolling out an exceptional marketing campaign for your brand. We have lots of experience and expertise in the promotional products industry.

We can help you by delivering high-quality custom promotional merchandise that will wow clients. In addition, we are also very knowledgeable when it comes to promotional giveaways, sports merchandise, gift with purchaseson-pack promotions, and more. Surely, you will be satisfied with our services.

Also, we had done lots of sports merchandise for many sports teams and drinks brands, which you can see in our portfolios here, customized sports merchandise and Marketing Gifts for Drinks Industry.


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