Your brand image and customer loyalty depend largely on the success of your marketing plan. However, you don’t always need expensive marketing gifts and promotions to effectively get your brand out in the market. When people are making fewer choices about what they are buying, it has become more important that your brands capture the minds of your customers. Creativity and presentation of your brand are surefire ways to build a strong following. Take these branded beer glasses by Hoegaarden as a great example of effective drinks marketing.
Branded beer glasses that come as an on-pack promotion gift with your bottles of beer are a classic yet brilliant marketing concept for beer promotions. Customers can simply pop open a beer and drink the beverage straight out of beer bottles. This is why adding something extra like a gift with purchase promotion of something your customer can use with your product is exactly what will make your brand stand out from the competition.
Here are the reasons why you should consider branded beer glasses for your next drinks marketing strategy.
Brew Excitement with Branded Beer Glasses
One key objective of marketing is to entice your customers to purchase your product. To achieve this there are different marketing strategies that help make your brand more appealing to customers. Having a Custom brand packaging or offering gift with purchase items can be some of the best ways to promote your brand. Branded beer glasses make excellent incentives because it is a product that goes hand in hand with any cold beverage. From our experience in the industry, customers appreciate a practical gift. With this branded beer glass function is one of your major selling points.
Unique & Customisable
As time passes, the competition in the beer industry is becoming fiercer. Although a gift with purchase is a widely used strategy for drinks marketing, how you customise and make it your brand’s own is what makes your product stand out from the competition.
We love Hoegaarden’s branding on the beer glasses because the gift with purchase will continue to be of use long after the drinks have been consumed. They will serve as a souvenir to customers, increasing brand awareness, and encouraging brand loyalty!
Apart from the branded beer glasses, Hoegaarden’s keeps branding consistent on their beer bottles, beer bottle caps, and on their custom packaging design. Excellent packaging is a great way to boost your brand presence. With the advantages this approach brings, it is no wonder big brands like Hoegaarden opted for this marketing strategy.
Drive Impulse Purchases
Free gifts with purchases are a great motivator for impulse purchases. Who doesn’t love a free gift with their pack of beer? Custom packaging and an on-pack promotion make your brand stand out on shelves among the many beers displayed. Advertising through gifts with purchases makes branding stand out and increase your product’s perceived value.
Some unconventional tactics may work for some marketing campaigns. However, such an approach may require too much time, effort, or strain on your marketing budget. This is why strategies, such as this one by Hoegaarden, that require minimal cost and resources yield great results. Custom branded packaging and or branded gift with purchases is a durable strategy that a brand invests in and stays long for. It gives marketing managers unlimited brand exposure but a quarter of the cost of TV advertising and other big-scale promotions.
It is crucial to find a marketing strategy that suits your business’ needs. This can come in the form of promotional products, gift with purchase, or custom drinks packaging. Let our team here at ODM help if you have any enquires, we’d love to hear from you!
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