During the 2018 World Cup Carlsberg offered their customers a Branded Sports Towel with the purchase of their products in Hong Kong 7-Eleven stores. Customers who purchased a 6 x can pack or 4 x 500ml can were be offered a free promotional towel. The customer has a choice of 6 customizations to choose from. A Custom Sports Towel is a great way to market the Carlsberg brand and increase sales of its product. This is a perfect example of how a gift with purchase can take your company to the next level!
Whether its for those wanting to take their own soccer skills onto the field and use the towel for sports; or for those who have had one too many a Carlsberg whilst watching the game and require moping themselves up at the pub! This towel is the perfect promotional gift item for sports fans – both watchers and players. Branded beer promotion offers, therefore, work best when the complimentary product is well thought out.
Two aspects to this promotion:
- The Free Branded Sports Towel: The sports towel is a great way to entice customers to buy Carlsberg over other brands. Drinks Promo gift ideas are also likely to increase sales. Sometimes the customer may not intend on buying 6 cans / 4 cans of Carlsberg. With a free gift they are much more likely to spend a bit more knowing they are receiving something in return.
- The Marketing Poster: Furthermore, the poster in the fridge provides a great marketing space for Carlsberg. Shelf Advertising / Fridge Advertising is a fantastic way to attract new customers. A poster is the first thing a customer will see when they go to the fridge. Therefore it is the deciding factor on whether they pick up your product or not.
- Poster designing and advertising are one of the principal marketing strategies for your company. The design of your poster is essential to engage customers, represent your company identity and increase brand awareness.
Why we like the Custom Sports Towel:
- Marketing Beyond the Shop: When customers use this towel at the beach or in the gym, they are also indirectly promoting the beer brand to everyone they encounter. Look at how promotional beach tote bag are important for visibility outside the shop.
- Taking Advantage of Sporting Event to Push Branding out: We love Carlsbergs timing on this one. It’s one of the biggest sporting events… the World Cup! This is a huge time to boost sales as many watch the sport keenly with a beer in hand. With so many choices of beer to choose from, brands really need to make themselves stand out.
- Brand Logo is Well Placed: We love how Carlsberg have used the towel to gain increased exposure of their branding. With a coloured flag in the centre and their brand name above, the Carlsberg name cannot go unmissed on these pieces. Look at this branded custom phone case for further exemple.
- Boost your Sales: If customers are getting something for free, they are more likely to purchase your product. This is particularly effective if you set a minimum purchase for the gift redemption. Which means customers would buy more of your product than they necessarily would if there wasn’t a free gift.
- Customer loyalty: your customers will feel a sense of loyalty if you provide them with a gift from time to time. They will feel like they are getting something more than the product itself when purchasing from your company. This will increase their satisfaction and consequently their loyalty to your brand.
At ODM, we have significant experience in design and manufacturing. If you are looking to start a drinks promotion and make your own Custom Sports Towel, then please get in touch with us today!
We love these other branded beer promotions!
Tired of the usual drinks marketing gimmick? If so, then this promotional chair with beer shaped back may be what you need for your brand campaign.
You’ve got your beer, you’ve got your free towel, now it’s time for a soccer cap!