Retail shop Sweet Dreams, a brand by Heinemann the famous duty-free retail store present in Europe and Pacific Asia, had some great custom promotional product ideas and it involves a collaboration with renowned brand, Hello Kitty. How did their stuffed toys manufacturer play a part in their promotion boosting their sales and brand reputation? Let’s find out!

stuffed toys manufacturer

For every HKD 99 spent, customers received a free Hello Kitty plush. This kind of promotion pushes shoppers to spend more in-store, thereby rapidly increasing your sales. Not only, it helps with your brand’s reputation. Indeed, Heinemann knows that it is important to have a good stuffed toys manufacturer for your custom promotional merchandise but is that enough?

What is This Promotion Lacking?

Stuffed Toys Manufacturer Heinemann

POS Display: As seen in the photo above, the promotion blends in with the POS display making it hard to spot. If the plush was placed more strategically in the store with products of contrasting colours or even its own display section, this would greatly improve the promotion’s visibility. Consequently, more shoppers would be able to see the promo and purchase more items to benefit from it.

Custom Branding: Adding the Sweet Dreams by Heinemann logo on the plush would increase brand awareness and engagement. Indeed, branding is crucial for a successful promotional campaign! On that note, make sure to learn more about plush toys certifications and labelling to comunicate with your own stuffed toys manufacturer and best maximise your marketing campaign.

The importance of labels is further highlighted in this blog below:

Light Up Labels: The Best Marketing Promotion For Drinks?

Get in touch with a stuffed toys manufacturer that will satisfy your business needs! Contact ODM and we will take care of the whole manufacturing process of your promotional plush toy! We offer a vast range of services so please check out our blogs to see our previous projects.

Why Is Having A Good Stuffed Toys Manufacturer Important?

  • Quality Assurance: Your branded gift with purchase needs a good design but more importantly, it needs to look good coming out of the manufacturing process. Choosing a reputable stuffed toys manufacturer will ensure that your plushies live up to yours and your customers’ expectations. Afterall, plush toys have a longer shelf life as children can play with them and adults can use them as decoration, especially with collectible promos.

  • Customisation and Flexibility: A good stuffed toys manufacturer will be able to provide the unique design and branding elements that will set you apart from your competitors. This would allow you to be more specific about branding tags, colours, sizes and more!

  • Compliance and Safety: Stuffed toys are often made for children to play with. Subsequently, you require a stuffed toys manufacturer that follows stringent regulatory and safety practices. Through this, you can significantly minimise the risk of product recalls, legal issues, and consumer harm which will prove beneficial for your business and its image.

  • Long Term Relationships: Having strong relations with your stuffed toys manufacturer will make communication easier and can hold many other perks as well. For instance, better rates or improved collaboration and product development efforts.

How Other Brands use Stuffed Toys in their Promotions:

Check out how Starbucks has managed to make the most out of their promo plushies by using a POS Display:

Plush Toys Manufacturer: Starbucks Custom Plushies Drive Sales

UPS has invested in some cute teddy plushies to promote their brand! Here’s how that’s going:

Custom Plush Toy – Promotional Mascot For UPS

Confectionery brand, Cadbury, charmed customers with their promo plush. Here’s how they did it:

How Cadbury’s GWP Charmed Shoppers With Promotional Plush Animal?

To Sum It Up…

Stuffed toys make fantastic promotional marketing products and having a good stuffed toys manufacturer only further enhances your brand’s image and reputation. Moreover, building a good relationship with your manufacturer gives rise to new opportunities, allowing you more benefits from the partnership.

Work With Us!

The ODM Group is a promotional product development company that specialises in the customisation of branded merchandise. We have our own creative team, Mindsparkz, who will work closely with you from brainstorming sessions to sourcing and production.

And if you’re still on the lookout for merchandise ideas or display designs, we also have a magazine with a monthly newsletter for you! From promotional merchandise for company giveaways to POS displays of established brands and pop-up store ideas, we have it all for you!

For more details about the services we offer, you can refer to the list we provided below! Contact us today!