Slata supermarket is currently running its in-store marketing campaign in Russia. It offers great discounts on every purchase of branded plush toys that are available in the store. The promotion is even more exciting because of Minions – the famous Despicable Me movie characters are the featured promotional toys.
Branded Plush Toys
How to Avail the Discount Promo?
To avail of the discount and collect all the 7 Minion characters, customers have to follow these steps:
1. Collect the Required Number of Stickers
From July 1 to September 26, 2021, shoppers have to make purchases at the Slata store. They will receive one (1) sticker chip for every spent of 450 rubles. Customers can collect 15 or 50 stickers to get discounts.
2. Put the Stickers in a Booklet
A booklet will be provided by the store for customers to attach all the collected stickers. The store cashier will issue the booklet and the stickers.
Branded Plush Toys
3. Present the Booklet with Stickers
After collecting the stickers, they have to present them to the cashier to avail themselves the discounted branded plush toys:
- 50 stickers = any toy for 99 rubles
- 15 stickers = any toy for 499 rubles
The store also provided a list of goods for which customers can get additional stickers. They can also visit the store’s official website for additional details.
How Does this In-store Marketing Drives Foot Traffic?
1. Branded Plush Toys
It’s indeed a Minion Invasion! Who would not be familiar with the famous characters – Minions from Despicable Me movie? Everyone gets crazy with these cute and funny creatures, especially kids. These super cool promotional plush toys come in bright yellow and are designed as fruits and vegetables.
Branded Plush Toys
These branded plush toys would be a hit among Despicable Me movie fanatics in the area. Moreover, they are also a great addition for shoppers who love to collect custom plush toys.
2. Eye-Catching In-Store Display
Even from afar, customers would easily recognize the supermarket POS display idea. The POS retail display becomes more inviting as it is a Despicable Me-inspired one.
Branded Plush Toys
In addition, the POS display is decked out in a bright shade of yellow, which is the signature color of the Despicable Me movie. The colorful display invites shoppers to take a closer look at the marketing display, thus increasing the store foot traffic.
3. Promotional Discount
And who would not ignore this promotional discount offer by the Slata supermarket? Customers can easily avail of the product at a discounted price by simply purchasing from the store and collecting the required number of stickers.
Branded Plush Toys
Offering discounts is definitely a great way to get potential buyers. Furthermore, promotional discounts can easily get customers’ attention. Everyone loves discounted products as it helps them to save money. Therefore, businesses often run discount programs to reach potential customers and hit their target sales.
Here are some of the plush toy ideas we have also seen in the market:
Kinder Joy, a famous chocolate brand, surprised its young customers with this limited edition surprise egg custom plush toys. The marketing strategy of the brand is indeed a surefire way to impress its customers.
This promotional plush toy is certainly an irresistible promotional gift for all. This toy is very customizable; thus, it can be designed on whatever character you wish.
Wrapping This Up
We want to admit that this promotion by Slata is one of the most adorable in-store marketing we’ve seen. The branded plush toys are captivating and irresistible; thus, many would be eager to get them before the promotion lasts. Moreover, the POS display unit also makes the promotion remarkable. We cannot also argue that the use of movie promotional items is one of the key factors in the success of this promotional activity.
Contact ODM
In-store marketing has become more effective over the years. If you are a retail owner and want to implement this marketing idea, we would be glad to assist you.
ODM Group is a sourcing company that specializes in creating custom promotional giveaways, producing unique POS display units, curating brand packaging designs, and branded gifts with purchase items. We also partnered with a team of experienced product designers to ensure that we meet our clients’ needs and expectations.
If you want to learn more about the company and the services we offer, do not hesitate to reach us today!
Here are some of the promotional toys used by brands to market their products.
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The brand impression of customers on your brand relies on the quality of your plush toys. Hence, it’s important to find a suitable manufacturer for your brand. We got some tips for you here:
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Cadbury successfully promoted its chocolate product with the use of these in-pack promotional toys. The promotion ran during the Easter celebration. Check out the details here.
These custom plush toys by Starbucks are the exclusive retail merchandise offered during Valentine’s Day. Find out why we love these promotional toys.
Do not forget to scan the QR below for more promotional product ideas.
