4 Ways How Ferrero Captivates Shoppers With Chocolate Display Rack

One of the leading confectionery brands, Ferrero certainly never fails to captivate shoppers with their sweet treats. With our years of experience in the retail industry, we have seen many remarkable promotion ideas from the brand. From delightful on-pack promotions to attention-grabbing retail chocolate display stands, Ferrero Rocher is undoubtedly a head-turner in the market. We recently spotted this striking chocolate display rack from the brand; simple yet elegant, this end cap display caught our attention.

 

Ferrero Rocher’s Chocolate Display Rack

1. Simple Yet Stunning Product Display

Upon taking our usual stroll in the market, we have found this simple yet stunning product display from Ferrero. Our team loved how the POS product display comes in a neat and organized form that makes it stand out in the retail setting. It is composed of cardboard dividers that hold the products in place and prevent them from getting jumbled.

On top of that, the golden color branding has made the whole concept more elevated and attention-grabbing for the shoppers. This way, it will be easier to reinforce the brand’s name on customers’ minds and achieve high recall levels. Looking at the chocolate display rack makes it hard for them to turn a blind eye to it because of its inviting vibe.

 

2. Located at the End Cap

Found at the end cap display of the retail store, the chocolate display rack commands attention with its strategic location. We found this effective in driving impulse purchases as it can encourage shoppers that these sweet treats belong to their carts. It can easily appeal to the senses of the passersby and make them crave for one or remind them of someone they know who would love to receive a pack.

 

3. Cheap, Premium-Looking Display Material

Another thing we liked about this chocolate display rack is how it is made from corrugated cardboard. Totally premium looking, this cardboard POS display can uphold the brand’s name and products well without being costly. We truly admire how it exhibits functionality and sturdiness that makes it an awesome house for chocolate products.

The material also allows the brand and retailers to take advantage of its highly customizable feature. Definitely easy to conform to any color, shape, and size; it will be painless to engineer a product display that will suit their campaign. Into the bargain, it will be unchallenging too to relocate the chocolate display rack inside the retail store because it is made out of lightweight material.

 

4. Offers Easy Access to Customers

Who would not love to have easy access to the products in the store? Apparently, customers would be more encouraged to purchase from your brand if your display offers great accessibility to them. It will not be convenient for them to reach from the top shelf or even bow down for the lower shelf, making them hesitant to go for certain products. This freestanding display stand shows a great example of how you can make it easier not just for your customers but for your brand as well.

 

In Conclusion,

No matter how grand or simple, there is always a way to captivate your customers with your custom POS display. Take this excellent sample from the leading confectionery brand! Simple yet totally stunning, we love the whole concept of this chocolate display rack. It is just one of the remarkable ways to sustain visibility and invite your customers further to check your products.

This is not the first time we have featured Ferrero Rocher’s amazing marketing stunts! We already have several insightful blogs that tackle their retail store displays, GWP promotions, and creative product packaging designs. Here are some of them:

Learn how the brand advertised effectively and drive massive sales during the holiday with a festive POS display!

 

What’s another exciting activity apart from eating your favorite Ferrero Rocher’s chocolates? Drinking a cup of warm coffee during the cold season! We spotted this alluring GWP promotion in Hongkong that includes a branded coffee cup and saucer set. Take a closer look by reading through this blog!

 

Here’s another extravagant holiday POS display from the chocolate brand! This holiday POS display is shaped like the iconic treat. Images of a holly plant and Christmas tree on either side are a nice subtle nod to the holiday period.

 

Ferrero Rocher has produced this romantic in-pack promotion that showcases their famous chocolate product and Mateus sparkling rose wine for Valentine’s.

 

Is it possible to stand out from your competitors by dominating the center of the store? Believe it or not, Ferrero has successfully made an awesome example we can learn from. Check it out!

 

In this case study, Ferrero Rocher just proved that a well-designed packaging would set your brand apart. Find out how their cardboard packaging design made their promotion extraordinary.

 

Chocolates are extremely popular during Christmas; hence it is important to stand out from your competitors in such a saturated market. Here are some of the features to take note of when promoting chocolate during this festive season.

 

How Can ODM Help You With Your Retail Display Rack?

Are you a retailer and would like to boost your in-store marketing? Then this is the right time to think about updating or planning a new custom display rack for your products. Here, at ODM, our team can help you develop effective designs and source cost-effective materials for your displays. Our design team, Mindsparkz, will walk you through the creative processes from start to finish. So get in touch with us today!

Here’s another dose of awesome product display ideas to inspire your next in-store campaign.

 

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