Marketing Drinks: 3 Reasons Behind Warner’s GWP Marketing Success

Warner’s Distillery is a brand known for its gin products crafted from real and farm-grown ingredients. Since 2012, Warner’s keep on producing high-quality drinks to be tasted by the world. Recently, the brand captured the heart of its customers with its latest GWP marketing campaign. The promotional activity ran in various retail stores in the UK and became the talk of the town for the past months.

 

3 Reasons Behind Warner’s GWP Marketing Success

Everyone deserves a good drink, thus,  Warner’s came up with the best products that anyone can enjoy. For over a decade in the distillery industry, the brand never stops in crafting fresh drinks for the market. But the tough competition in the retail arena did not hinder the brand to come up with the best GWP marketing strategy. The mission to let the world taste its first-rate drink products pushed Warner’s to keep up with the other brands.

With the brand’s recent gift with purchase offer, we are going to unveil the 3 reasons behind its success.

 

1. Stylish Bottle Tags

A bottle necker or bottle hangtag for some is not a new thing in marketing, especially in the drinks and beverage industry. Businesses commonly used them for branding. The bottleneck becomes the ideal space to place the hangtag as it provides a better branding placement without overpowering the whole product’s design. As for Warner’s, it used stylish bottle tags to promote its GWP marketing to the retail stores.

 

 

Warner’s bottle necker comes in white, pink, and some green colours. The design is kinda minimalist, yet it emits a very stylish appeal. In addition, the shape of the bottle collar is indeed unusual compared with the other neck tags seen in the market.  Moreover, the brand maximized the use of its custom-printed bottle necker by providing promotional details, which is its primary purpose.

 

2. Elegant GWP Item

Tom Warner believes that proper gin deserves a proper glass. Thus, the brand offers free Copa glass in every  Warner’s Rhubarb Gin bottle. The glassware promotional product is decorated with the brand name and logo. The brand used a single colour- which is white to design the Copa glass. Though it used one scheme only, it still emits a very elegant appeal.

The free GWP item offered shoppers an extra incentive to avail themselves. In that way, the brand secured an increase in its sales and earned customers’ loyalty as well.

 

3. Creative Product Packaging

When choosing a product, its packaging affects our buying decision. The more appealing the packaging, the more interested we become in the item. And Warner’s succeed in alluring its customers with its creative product packaging. Indeed, it is one of the key factors that helped in the success of Warner’s GWP marketing.

 

Even from afar, its creative bottle packaging is very dominant. The colour used with the bottle design made it stand out from the rest of the products displayed on the retail shelf. Moreover, the custom bottle tag attached to it complements the whole outer look of the product.

 

Key Takeaways

GWP marketing has been practised by brands for years. And being in the industry, we’ve seen a number of brands that use GWP items to promote their businesses and introduce their products in the marketplace. And we are certain that this marketing strategy is one of the most effective.

Going back to Warner’s in-store marketing idea, we believe that the custom bottle neckers, the elegant GWP item, and the creative product packaging perform their roles well which results in the success of the marketing.

In our years of experience in the retail industry, we have seen how potent bottle neckers are in making products stand out on the shelves. If you liked this blog and are interested to know more about this awesome marketing idea, make sure to check out these blogs.

 

For design inspirations, look no further as we got you covered here! We have gathered here our top 4 bottle necker designs that will surely help your business build higher brand visibility and awareness. We have also tackled here how can you make your bottle necker more attention-grabbing.

 

How Can ODM Help?

Our years of experience help us to come up with the best promotional ideas that suit our clients. Our diverse approach makes us a great partner for all brands that are looking for a team to handle their project closely.

Some of the services and products we offer are custom promotional giveaways, brand packaging design, POS display units, and gift with purchase ideas. Aside from that, we also help brands produce branded office merchandise, swag for conferences, and on-pack premiums.

Do not hesitate to reach us today to learn more about our brand and our products. Here, at ODM, we provide every service needed to bring new ideas to the market.

Inspired by Warner’s GWP marketing strategy? Here are additional GWP ideas by the other famous drink brands.

 

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Running out of promotional ideas for your marketing? Feel free to scan the QR code below to check the different promotional products that might interest you.