Truly, nothing can replace Bacardi! The brand is currently rolling its new drink marketing campaign in the UK retail market. As part of the promotion, the brand is offering free GWP to its customers. Shoppers are entitled to get a free custom ice ball mould for every purchase of Bacardi Ocho Rum (700 ml). How cool is that?
Free GWP
Being in the drinks industry for decades, Bacardi UK never fails to move its customers with a unique gift with purchase ideas. So, let’s have a look at this awesome free GWP offer from the renowned brand.
What Makes Bacardi’s Free GWP Offer a Hit in the Retail?
1. Custom Ice Ball Mould
According to Hallmark Business Connections, a company that strives to create a meaningful connection with its customers is more likely to have greater customer retention and obtain repeat business. Thus, even the smallest gift matters to every customer.
To make its customers more engaged with the brand, Bacardi offer this custom ice mould as a free complimentary gift with purchase. Indeed, drinks would be a lot better when consumed cold, thus adding ice to them is advisable. But instead of using ice cubes, most drink lovers prefer ice balls as they melt slower.
Free GWP
Bacardi indeed gives its customers a nice soothing finish that they always dreamed of. In order to enjoy every drop of this Bacardi Ocho Rum, users have to simply fill this ice ball mould with water and place it in the freezer until solid. Remove the ice ball from the fridge and separate the two halves and pop it into a glass of rum.
2. Captivating Brand Recipe
Create your favorite mix on own way! Bacardi printed this drink recipe on its gift set with purchase packaging. The recipe includes how to enjoy a Bacardi old-fashioned and the method on how to make it.
Free GWP
Moreover, to give its customers another sip of surprise, a QR code is also present in the packaging of this gree GWP set. Through this code, customers are free to choose the cocktail drink they wish to enjoy.
3. Distinctive Packaging
Bacardi’s creative bottle packaging undeniably helps to draw customers near to the retail shelf. The bottle packaging design is definitely refreshing, thus emitting a great summer and Hawaiian vibes. Bacardi Ocho Rum stands out on the shelf as it is the only brand that comes in eye-catching packaging.
Free GWP
We’ve been featuring Bacardi’s drink promotion for years now. Take a look at some of its compelling drinks marketing strategies:
The brand offered these branded glasses and speakers as one of its on-pack gift promotions. Moreover, these exceptional custom gifts with purchase helped the brand to easily gain popularity in the retail store.
This custom drinking cup also served as one of Bacardi’s on-pack gifts. By simply purchasing a bottle of rum, customers can get this hip and trendy GWP item.
Who can ignore this creative promotional packaging by the Bacardi brand? We have come across this unique drink packaging in a shop in Australia and we are indeed intrigued with its classic design. Indeed, this boom-box-shaped packaging leverage Bacardi’s brand visibility.
How Free GWP Offers Can Solidify a Brand?
Free GWP has been long used by businesses in marketing their brands. But how can it really help solidify a brand name and reputation? We have listed below the three (3) main reasons.
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Instantly Attracts Customers
Everyone loves freebies. Who would not want if you can get an item without spending additional money? Free GWP is a common marketing strategy use by brands to attract their audience as they know that shoppers could not resist it. Moreover, adding a complimentary gift make it more interesting for shoppers since they know the item would work perfectly with the product they availed.
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Encourages Impulse Purchases
Free GWP encourages impulse buying among on-the-fence shoppers. Given Bacardi as an example, what’s a drink without a custom ice ball mould to make drinks more enjoyable? As ice makes rum more indulging, it creates an urge for customers to also avail such a complimentary item. But instead of buying it separately, they would probably go for the brand that offers a 2-in-1 product. In that way, they not just save their money, but adds more value to them.
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Enhances Brand Retention
When you consider using free GWP in your promotion, it is very practical to choose something that people would be used regularly – something that is useful for the customers. Doing so will help you build and solidify your brand. Consequently, adding a logo on the GWP can help customers to remember the name of the company that offers the item.
Wrapping It Up,
There is no denying that the free GWP strategy performs well in advertising brands. But in order to be successful, it requires a lot of product brainstorming sessions and planning. But first, you have to think about the item that perfectly fits your product or brand being promoted. And as for the Bacardi brand, the free GWP strategy is critically planned and excellently executed.
Contact ODM
Being in the sourcing industry for years, the ODM Group has been a pioneer when it comes to producing exceptional and high-quality promotional products. We offer custom promotional giveaways, unique POS display units, brand packaging design services, and gift with purchase ideas for the retail industry. Partnered with a team of experienced product designers, ODM ensures that every marketing tool underwent meticulous planning and designing. To learn more about our wide array of promotional services, do not hesitate to reach us now!
Want to see more of Bacardi’s drink promotion ideas? Feel free to check the links below.
More Blogs
Bacardi never missed any of the world’s major events. The brand offers this rugby-shaped cocktail shaker during the World Rugby Cup Season.
By using this plastic see-through packaging, Bacardi managed to offer its product in a fun and practical way!
Bacardi made a buzz in the retail industry with its excellent in-pack gifts. The brand offered these branded glasses of every purchase of its rum variants.
Indeed, Bacardi made an excellent summer promotion idea. This inflatable custom beach ball is part of the brand’s summer marketing tool.
One of Bacardi’s sustainable marketing ideas is offering these eco-friendly straws in the retail market. Each rum bottle comes with 8 straws with two eco-friendly straws flavored with lemon and lime.
See more promotional product ideas by simply scanning the QR code below.
