How Jack Daniel’s Steals the Limelight With Its Cool Drink Promotion Ideas

Born to make whiskey, Jack Daniel’s truly never fails to offer the best drink promotion ideas and products to its valued customers. For over a century, this renowned distillery brand sets a high standard in the beverage industry. This year, Jack Daniel’s drink promotions have dominated the retail market. Wondering how? Make sure to read through this blog!

Drink Promotion Ideas

Drink Promotion Ideas

 

Jack Daniel’s is currently giving away a branded cooler box and free highball glasses. The branded gifts are indeed tempting, thus urge people to stop by and check on the promotion.

 

How to Get Jack Daniel’s Free Gifts?

  • Branded Cooler Box

Entrants must be 18 years old and above and must be legal residents of the UK (England, Scotland, Wales, and Northern Ireland). Persons related to the promoter are excluded from the promo. Purchase is not required, but accessing the internet is needed. In addition, customers must complete the entry form found on the website.

“Win a Jack Daniel’s Cooler” competition runs from June 25 to August 7, 2021. A maximum of one entry per person is strictly implemented. There are one hundred (100) branded coolers to be given away. Winners will be drawn on August 16, 2021. Moreover, prizes are non-transferable nor refundable.

 

  • Free Highball Glasses

Jack Daniel’s drink promotion ideas never stop on the free branded cooler box! The brand also has its free highball glasses as on-pack promotion merchandise.

 

Drink Promotion Ideas

Drink Promotion Ideas

 

To get these freebie items, customers must avail Jack Daniel’s 50 ML Tennessee Whiskey or Tennessee Honey. Each pack has 2 highball glasses for free. In addition, a simple drink recipe is included in every pack.

 

Drink Promotion Ideas

Drink Promotion Ideas

 

How Jack Daniel’s Drink Promotion Ideas Steal the Limelight?

All Jack Daniel’s retail promotions are arguably creative and one-of-a-kind. As the offers easily dragged us into the retail shelf, let us share with you the factors that make this a successful one.

 

1. Irresistible Giveaways

Who would not want to get premium items for FREE? Indeed, every customer won’t let themselves miss the chance to get Jack Daniel’s branded products.

This free giveaway marketing surely gains even more audience inside the store and even online. The drink promotion is definitely a win-win for both customers and the brand. Shoppers can have the items for free, and Jack Daniel’s can have a wider range of audience and can further its brand awareness as well.

 

2. Strategic Positioning

We definitely love how it outshines other brands on the shelf. The products are organized on the top of the shelf, allowing people to notice them easily.

Drink Promotion Ideas

Drink Promotion Ideas

 

3. Creative Packaging

The creative packaging of the free whiskey glasses can really steal shoppers’ attention. Each pack emits enchanting appeal that makes the customers check the item. Moreover, the color combination used in the packaging is indeed exceptional. On top of that, the summer drink recipe included in the pack is the one that lures us.

Drink Promotion Ideas

Drink Promotion Ideas

4. Great In-Store Display

Who can ignore Jack Daniel’s in-store marketing? A large display with “Win a Jack Daniel’s Cooler” written on it can instantly grab anyone’s attention. Even though it has a minimalist design, it is still appealing to the eye. Furthermore, the “PLUS, FREE HIGHBALL GLASSES WITH EVERY PURCHASE” is another tempting promotional offer that is hard to resist.

Since this is not the first time to feature the brand’s promotions, here are some of the case studies that we made before:

The brand offered premium bar merchandise to its customers in the UK. Some branded giveaways include Jack Daniel’s drink carts, neon lights, branded shot glasses, branded t-shirts, and a bespoke home bar.

 

The brand gave away this branded jar as a Gift with Purchase item in Italy. This free gift with a bottle idea also served as one of Jack Daniel’s summer promotions way back then.

 

Parting Shot

Jack Daniel’s has obviously a never-ending desire to satisfy its customers in all parts of the world. Truly, its commitment to providing the best products and surprises to people makes the brand even more popular. Therefore, we can say that with its creative marketing ideas, Jack Daniel’s will remain a reputable brand in the industry in the next years.

 

How Can ODM Help?

Inspired by how the brand dominates the retail market in the UK? We, at ODM Group, want to make your brand stand out in the competition. It’s our pleasure to offer you our high-quality services. We produce custom promotional giveaways, first-rate POS display units, and GWP items for our clients. Moreover, we curate brand packaging design with the help of our experienced product designers.

Here at ODM, rest assure that all the products we outsource underwent meticulous process and polishing!

Looking for more drink promotion ideas to consider? So, here is another dose of articles for you.

 

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Aperol’s recent drink promotion gave a different kind of excitement among its customers. Check out this blog and find out want make its promotion a great hit in the retail stores.

 

This bespoke promotional cooler is definitely an excellent marketing tool all year round. See what this product has and how it helped the Bulleit brand promote its name.

 

This drinks promotion by Somersby keeps its summer marketing sizzling. Learn more about this promotion below.

 

Running out of drink promotion ideas? Worry no more! Here are the top ten drink marketing for you to consider.

 

Do not forget to scan the QR code below for more promotional product ideas.

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2023-04-22T12:39:35+08:00

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