For all the Whiskey lovers, Jack Daniel’s GWP Idea for Drink industry – Branded Jar – was recently advertised in Italy. This promotional product was the prefect idea to increase brand awareness between customers and by upholding the brand’s reputation the boost in sales was crucial for the long run of staying ahead of the competition.
With Jack Daniel’s never ending desire to satisfy their customers worldwide, they have come up with a great idea to get their loyal clients to notice a difference and feel appreciated when receiving a free gift with a bottle.
The jar, with the brand’s logo in big letters and an incentive to drink lemonade below, was a hit in Italy. It caught people’s attention because it is a very refreshing summer promotion for those Italian hot days.
The bottles were displayed at the alcohol section of the supermarket with the name of the brand in big letters showing off to customers. Jack Daniel’s are specialists in making customers feel special and lucky to have chosen to buy from them when shopping in the supermarket.
Why was this Jack Daniel’s branded jar as gift with purchase promotion a good idea?
- Boost in sales: A clever way by the brand to boost sales in the short run, building loyalty due to consumers feeling appreciated considered.
- Functionality: People who are frequent alcohol consumers will have to make decisions about which brand to buy from, by doing this gift with purchase, Jack Daniel’s is leaving competitors behind moving ahead from their Whiskey substitutes.
- Additional Customers: Not only you will gain more awareness from your existing customers as mentioned before, but the brand is very likely to gain current and potential customers to prefer your brand instead of your competitors.
At ODM we have experience and information about production and manufacturing. Please don’t doubt in contacting us if you want to find out more about the gift with purchase promotion or have any other questions/ideas you want to discuss.