Aperol Mixes Up Exciting Drinks Promotional Branded Gifts

Aperol, an Italian bitter apéritif, recently launched their latest promotion. The brand is currently offering customers the chance to win exciting prizes with the purchase of a 70cl bottle of Aperol from Tesco. What makes this on-pack promotion idea stand out in the retail space? How did this campaign leverage printed bottle neck tags that lead to prizes? How did they manage to turn prospecting shoppers into sure buyers with their promotional branded gifts?

 

The Promotion

Aperol is giving their customers the chance to win 1 of 30 Portable Pizza Ovens and Aperol “Spritz at Home” hamper combos, 1 of 100 Aperol “Spritz at Home” hampers, or 1 of 100 Aperol Spritz twin glassware packs. Participants must purchase a 70cl bottle of Aperol from Tesco (excluding Northern Ireland where no purchase is necessary).

The prize draw can be entered by visiting www.aperolspritzsocials.com/competitions/tesco. Participants will be asked to enter their name, email, home address, and 8-digit unique code found inside the promotional neck tag attached to their promotional 70cl bottle of Aperol.

 

How Aperol’s Printed Bottle Neck Tags Get Customers Hooked?

For drinks and beverages brands with bottled products, custom bottle neckers can surely work efficiently as marketing tools. Printed bottle neck tags are one of the trendiest and distinctive modes to promote products in the market nowadays. Thus, Aperol has made a smart move in utilizing bottle neckers in their promotions and undeniably increased awareness.

 

Alluring Brand Color

The vibrant orange hue of Aperol Spritz makes the bottle displays attractive enough that they stand out on the retail shelves. To match the elegance of the products, the printed bottle neck tags are in a lively shade of orange too. As the color branding reflects an interesting psychological meaning, it is seen as comforting and attention-grabbing.

It creates an alluring effect on the customers, which compels them to check out the products.

 

Informative

What we love about this printed bottle neck tag is how it can tell us everything about the promotion all at once. We are surprised that a seemingly single-paged bottle necker tag is actually folded into four! It is certainly an effective marketing tool that informs the customers of how they can join the promotion, direct them to the website, and stir up their excitement.

 

Use of Quick Response Code

Another factor that gets this promotion hook customers is incorporating a QR code onto the bottle neckers. This way, it will be more convenient for customers to participate in the liquor marketing campaign. They simply need to scan the code, and they will be directed right away to the online form that they need to fill out.

 

Branded Contest Prize

Of course, who would not get hooked with the promising prizes of this promotion, right? By claiming their entry, customers can get a chance to win 1 of 30 Portable Pizza Ovens and Aperol “Spritz at Home” hamper combos, 1 of 100 Aperol “Spritz at Home” hampers, or 1 of 100 Aperol Spritz twin glassware packs.

 

This works because it is very timely. As we all know, June is “picnic month” so receiving a basketful of goodies from Aperol is sure to enliven their summer.

The portable pizza oven is not only useful but also adds value to the customers’ purchases. An appliance is considered a high-end product that you do not always see being given away for free. As such, it increases the perceived value of the product on sale.

Moreover, it attracts people who love the pizza-Aperol pairing, thus, increasing their reach and engagement.

 

Lucky winners will also get branded wine glasses from the brand. This is such an excellent promotional idea because not only do they relate to the selling product, but they also create a sense of exclusivity. The more exclusive a product is, the more it piques the interest of customers.

 

Frequently Asked Questions:

What are promotional branded gifts?

Promotional branded gifts are practical merchandise a business or brand will give to its clients and consumers that have their brand name or logo.

What are great promotional branded gifts for the liquor industry?

When it comes to promotional branded gifts for the liquor industry, using complementary accessories like branded glasses, custom jiggers or promotional ice cubes never gets out of style.

Why should I use promotional branded gifts in marketing?

Promotional branded gifts in marketing add value to your products. It makes your brand more appealing than your competitors. Moreover, using suitable merchandise to give to your consumers and ensuring it's branded with your logo or business name also guarantees you increased brand recognition.

Does my promotional branded gift have to be unique?

No, your promotional branded gift does not have to be unique but it can be. The right branded gift for your consumers, however, are those based on their preference with your product and branding in mind.

 

Wrapping It Up,

Aperol’s marketing mix is one of the best drinks marketing we have seen this year. The placement, their message, promotion, down to the promotional gifts are all catchy and interesting. They perfectly captured their target audience. However, the bottleneckers definitely got us hooked right away.

Bottle neckers, neck tags, and bottle hang tags are popular and effective for marketing anything sold in bottles. These custom promotional products will not only help a brand to boost sales but also play a significant role in grabbing the customers’ attention. This awesome example by Aperol can be an inspiration for other drinks brands that are planning to have their own on-pack promotions and promotional giveaways soon.

 

How Can ODM Help You?

If you need your products to withstand the stiff competition at supermarkets,  you can put your trust in ODM. We have vast experience in the industry, specializing in product sourcing, designing, and manufacturing high-quality promotional products, packaging, and POS display units.

Together with our design agency, Mindsparkz, we will help you design and create an effective branded on-pack promotion, custom corporate gift sets, and promotional giveaways that will suit your brand. We make sure to uphold our mission of providing clients with high-quality and effective promotional products. We will be more than happy to assist you with all things promotional!

We have recently featured this blog that talks about Custom Bottle Necker Ideas that can help you build your brand. Learn more about how we can make it possible by checking it out!

 

Interested in reading more insightful promotional blogs? Don’t worry, we got you covered!

 

Awesome Drinks Promotional Ideas for Your Next Marketing Promotions

 

Love this QR code in the promotional product? Scan the code to see more design ideas on Mindsparkz.