A bottle necker is a small, eye-catching piece of marketing material that dangles from the neck of a bottle. They can feature promotional messages, discount offers, recipes, or other information designed to entice shoppers to make a purchase.
While they may seem like a small detail, bottle neckers can be a highly effective marketing tool, particularly in industries like wine, beer, and spirits, where consumers are often faced with a bewildering array of choices.
In this blog post, we’ll explore the world of bottle neckers, taking a closer look at their purpose, design, and effectiveness.
Bottle Neckers Are Effective Promotional Tools
Ever wonder what this simple custom-printed bottle necker is capable of doing? Do not underestimate the impact that it can make on your brand.
We have listed below the top reasons why this simple item is the right choice to promote your brand and products.
1. Helps Boost Sales
A well-planned bottle necker design can draw customers near to your brand.
Most people today get easily attracted to aesthetically pleasing products.
Having a unique and creative design helps products stand out over competitors.
As you can notice, most businesses use bottle neckers as an on-pack promotion. They attached complimentary items on the necker to lure even more customers.
2. Cost-Effective
Obviously, the bottle necker is one of the most cost-effective marketing strategies for different businesses, especially in the drink industry.
Business owners do not have to come up with heavy or bulky products to make them recognized by the people.
This tiny and inexpensive drink promotional item can be the best alternative.
3. Simple Yet Effective
Compare with other drink marketing strategies, utilizing a bottle necker is the simplest, yet one of the most effective.
Simple, yet it can also be produced with high-quality and classy designs.
Doing so will help pique the interest of your customers even more.
4. Establishes A Brand Image
Now more than ever, a brand image is perhaps one of the most important factors that can influence the customers’ buying decisions.
By making it clear to customers that your product is superior because it has won awards, you can increase your customer loyalty.
Gift With Purchase Packaged in a Bottle Necker: A Marketing Combo
Gift with purchase marketing is a type of marketing that involves the sale of a product or service along with something else. The free gift is usually banded with the product or can be found inside the promotional product packaging.
When it comes to bottles, custom neckers are an excellent way to incorporate free gift with purchase. They are stylish and convenient to place at the focal point of the product.
You will be surprised how this small and simple promotional tool can work wonders for your brand! Here are some ideas for gift with purchase packaged in bottle neckers.
How Brands Leverage Bottle Neckers
These are not new, but they are undoubtedly a fun and interesting promotional tool that brands leverage in their promotions. They come in different forms, shapes, designs and sizes that are highly beneficial to give a certain brand promotion period a refreshing look.
Scroll down to find excellent examples!
Les Dauphins is renowned to be one of the award-winning winery brands.
Aside from its exceptional drink products, its excellent and well-planned marketing campaign helps the brand to become the apple of everyone’s eye.
Thus, this custom bottle necker idea can be considered one of its most successful promotional activities.
It wants to inform the people that they are leading when it comes to rhone winery. It builds curiosity among customers about the products. Therefore, the more customers the brand attracts, the higher the sales it would generate.
The Woodsman, a Scotch Whisky brand from Whyte & Mackay, offered high-end custom alcohol gifts on this on-pack bottle necker promo.
On one side of the necker, customers can see the promotion mechanics; quick and simple steps they need to follow to get the chance to win premium items.
On the other side of the custom necker comes the premium giveaways that they can enjoy with their favourite alcohol and BBQ pairings.
For the Grand Prize, five lucky winners can get the Weber Master-Touch BBQ Grill.
50 gold winners will receive Woodsman branded aprons, while 50 silver winners will score Woodsman branded 3-piece BBQ stainless steel set.
Incorporating custom bottle tags into its promotional bottles, Mamont effectively communicates information about its vodka products.
It also provides details about the history and culture of the company.
Apart from giving information, its bottle tags remind customers of the harmful effect these products could bring on minors.
Ballantine’s Finest caught our attention in-store because of its custom tags.
The brand offers a 50-cent euro discount on every bottle of Ballantine’s Blended Scotch Whisky.
More than incorporating a sales promotion advertisement, Evian has also marketed its bottles with sustainability on its custom bottle neck tags.
The brand has successfully caught the attention of shoppers in Ho Chi Minh, Vietnam with its bespoke display stand and the tagline “Bottle made from bottles”.
Introducing something new on the crowded retail shelves is challenging, you need something that will generate buzz around your brand.
Here’s how Zonin Prosecco used promotional hang tags to introduce the new look of one of its signature products.
Premier Rendez-Vous Sauvignon Blanc printed a few details on its bottle necker to share some tips and info about their products.
Instead of putting all the details on the tag, they just added their website; thereby, customers will be able to see and learn their brand’s story.
Bottle neckers can also be used as ornamentation for promotional bottles, allowing them to stand out even more in the retail space.
Take a look at this simple piece of yellow string by Amarula.
The brand became recognisable because of the coloured strings accentuating its products.
Chin-Su, the Vietnamese bestseller sauce entice customers with its attention-grabber bottle neckers.
The custom bottle necker presents to customers information on how it can be used during cooking.
With positive cooking experience, customers will definitely stay brand loyal.
Tito’s on this vodka marketing strategy, leveraged custom printed bottle neckers to entice customers to check out what it offers.
On one side of the bottle necker, the brand displays basic information about its handmade vodka while on the other side, people will see its best serves.
Just the right way to boost its copper mug promotion!
Robinsons, as the official soft drink provider of the Wimbledon Championships, came up with an exciting gift with a purchase strategy for its customers in Great Britain.
This promotion offered them a chance to get a Free Family Tennis Lesson once they purchase a promotional pack of Robinsons from a participating retailer, either online or in-store.
We love the promotional QR codes incorporated on the bottle neckers, making everything handy not just for their customers but for their brand as well.
By simply scanning, they can easily claim the promotional incentive, generating a smooth and positive customer experience.
Campo Viejo, a leading wine brand from Spain’s Rioja region, recently launched a mouth-watering promo giveaway.
We love how this bottle necker promotion helped to draw the crowd and participate in this campaign.
With the eye-catching design, who would not love to try their luck in winning a paella kit?
Wineries can use bottle neckers to build brand awareness and reinforce their brand messaging.
This can help create a strong brand identity and make the winery more memorable to customers.
Here’s an excellent example from Villa Maria, a wine brand that originated in New Zealand.
We love how it uses ornamental and informational hang tags to capture attention.
The Limitation of Bottle Neckers for Gift with Purchase
Neckers are helpful; that’s one thing for sure. On the other hand, this promotional tool will only work and give you excellent results if done correctly.
Please take a look at this example we recently found from Schweppes. In this in-store promotion idea, the beverage brand offers branded drinking glasses for every purchase of its bundle promotion. It is presented on a bottle necker around the three bottles.
It looks like a great deal at first, but we find the pitfall as we look closer. The material for the necker is thin standard cardboard paper.
We don’t see this necker packaging as the best fit for such a fragile promotional item. The material is easy to tear and cannot protect the glass well in cases of bumping or falling accidents.
Our takeaway is to consider the free item with purchase a top priority before deciding the mechanism of your bottle necker. It is also the item’s packaging tied to your product.
No matter how high-quality your GWP merchandise is, it will be wasted when the packaging does not suit and cannot protect it. The bottle necker should serve its purpose of providing a smooth and reliable customer experience.
Design the best bottle neckers with the ODM
With crowded retail shelves, finding a promotional tool that can make a difference for your brand is crucial. A well-designed necker can be the perfect addition to your bottle, bringing the attention it deserves.
Let us help you produce custom designs for your bottle necks.
Definitely an excellent marketing investment; incorporating customized neckers in your point-of-purchase technique can bring many benefits.
Our team is continuously updated on the latest branded promotional product ideas in the market. Together with our design agency, Mindsparkz, we make sure to uphold our mission of providing clients with high-quality and effective promotional products.
We would love to hear from you!
Bottle Necker FAQs
All you need to know about bottle neckers!
What are bottle neckers?
They are small promotional or informational tags that hang around the neck of a bottle, typically near the bottle cap or cork. They are often used as a marketing tool to catch the attention of consumers and provide additional information about the product.
How are bottle neckers used in marketing?
They are used in marketing to enhance brand visibility and attract consumers’ attention. They often display eye-catching graphics, logos, slogans, or promotional messages that encourage consumers to learn more about the product or take advantage of special offers.
What are the benefits of using bottle neckers for marketing?
Some benefits include increased brand exposure, informative messaging, differentiation, cost-effective and versatility.
What type of information can be included on bottle neckers?
They can include a wide range of information, depending on the marketing objective. Some common elements found on bottle neckers are brand logo and name, product name and description, special promotions, discounts, or coupons, QR codes or URLs for additional online content or offers, nutritional facts or ingredients, serving suggestions or recipe ideas, awards or certifications, social media handles or hashtags for engagement, and contact information or customer support details.
How can bottle neckers be customized?
They can be customized in terms of design and graphics, shape and size, material and finish, and printing techniques.
Can bottle neckers be used for non-commercial purposes?
Yes, they can be used for non-commercial purposes such as raising awareness for charitable causes, providing educational information, or promoting public health campaigns.
How are bottle neckers attached to bottles?
Bottle neckers are typically attached to bottles using adhesive or by using a die-cut hole that slips over the neck of the bottle.
Are bottle neckers reusable?
They are usually not designed to be reusable and are often discarded once the product is consumed.
Can bottle neckers be used on bottles other than beverages?
Yes, they can be used on various types of bottles, not just beverages.
What are the ideal materials for bottle neckers?
The ideal materials vary depending on the desired look and durability. Common materials include sturdy cardstock, coated paper, or synthetic materials like polypropylene. These materials are often chosen for their durability, printability, and resistance to moisture or tearing.
Can bottle neckers be made from eco-friendly materials?
Yes, bottle neckers can be made from eco-friendly materials to align with sustainability initiatives. Recycled paper or cardstock, biodegradable or compostable materials, and vegetable-based inks are some environmentally friendly options to consider.
Are there size limitations for bottle neckers?
While there are no strict size limitations, it is important to consider the bottle’s neck diameter and height to ensure a proper fit. Bottle neckers are usually designed to be compact enough to fit comfortably around the neck without obstructing the bottle’s opening or interfering with the packaging.
Are bottle neckers suitable for limited-time promotions?
Yes, bottle neckers are often used for limited-time promotions due to their eye-catching nature and ability to convey time-sensitive messages, such as limited edition products, seasonal offers, or temporary discounts.
Can bottle neckers be used in combination with other promotional materials?
Yes, bottle neckers can be used in conjunction with other promotional materials like labels, hang tags, or shelf talkers to create a cohesive and impactful marketing campaign that maximizes brand exposure and communicates key messages effectively.
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