3 Best Free Gifts With Purchase Ideas that Dominate Serbia’s Retail Store

Gift with purchase (GWP) campaigns have proven effective in boosting brand visibility, gaining a competitive edge, and achieving an influx in sales. This is made abundantly clear by the fact that businesses across all industries adopt it into their marketing strategy. During a visit to Serbia, we came across many promotional campaigns in the retail stores but these 3 stood out to us the most! So here’s 3 free gifts with purchase ideas and why they work.

To start off, the coffee brand Doncafe offers a free cup as part of its 20th  anniversary. Meanwhile, Grand Kafa sells two 200 grams of Grand Gold coffee grounds with a sugar bowl as a freebie item. Alternatively, customers can purchase two 200 grams of Grand Aroma coffee grounds and bring home a free glass bowl.

3 Best Free Gifts with Purchase Ideas

1. Doncafe’s Free Anniversary Mug

For two decades, Doncafe has been a fundamental part of almost every home in Serbia. To show their appreciation to their loyal customers, the brand came up with a new gift package containing two 200-gram bags of Doncafe Moment Coffee along with a free anniversary mug. This promotion tells a story of how something as simple as a cup of coffee can be there for the people through the ups and downs in their life. Just as Doncafe believes that the cup gives all coffee lovers the right measure of satisfaction.

This specific free gift with purchase idea comes in a very creative product packaging. The color combination of red and white, emits joyous appeal while also representing Doncafe’s brand colours.  The window-like cutout in the packaging is brilliant as it gives shoppers a preview as to what they would receive upon purchase.

Its only flaw is that the cup is exposed to the elements and is subject to dirt or damage. Nonetheless, this can be easily fixed by adding a protective cover like a sheet of plastic.

For instance, this product packaging from Davidoff Cafe (shown below) is a perfect example of excellent packaging. The items are visible yet well-protected. All in all, Doncafe’s free GWP is a great promotional idea and was executed well.

 

2. Grand Gold’s Free Sugar Bowl

Established in the 90s, coffee brand – Grand Kafa’s Grand Gold coffee is made with a special recipe that is intended for coffee lovers who enjoy the traditional taste of strong handmade coffee. As a gift to its avid customers, Grand Kafa sold its Gold coffee with a free sugar bowl. The bowl is white with a minimalistic design and its distinctive shape makes it all the more attractive to potential customers.

This is one of the free GWP ideas in the store that we were really drawn to. The gift set comes in a brown almost marooon coloured packaging that resembles the brand’s signature color. Just like Doncafe’s GWP packaging, Grand Kafa’s packaging also has a cutout that enables shoppers to see the product inside. Notably, giving prior details about the promoted product creates curiosity among shoppers, capturing their interest and attention.

 

3. Grand Aroma’s Freebie Glass Bowl

This gift set from Grand Kafa Aroma piques not only the interest of coffee lovers but also mothers and housewives. Truly, Grand Kafa never stops giving the best deals to its customers.

We definitely love the packaging of this gift with purchase idea. Not only is the item well packed, keeping it safe from damage, but in addition to that, the design depicts the typical Serbian morning lifestyle and illustrates how the glass bowl can be used.

If there’s something that these free GWP items have in common, it is their usefulness. They all complement the product being sold and promoted and they are all absolutely useful in every Serbian’s home.

 

Benefits of Free Gifts with Purchase Promotion

• Adds Value to Brands
• Boost Conversion
• Attracts and Strengthens Customer Loyalty
• Encourages Repeat Purchases
• Increases Sales

 

Here are some other free gifts with purchase ideas we love:

Swiss Miss offered this free tumbler for shoppers purchasing two boxes of their powdered chocolate drink. We love this GWP concept because it incentivises customers. As an added bonus, the item is well-designed, and is very compatible with the chocolate drink.

 

This free canister from Quaker Oats sold really well in the retail market. The complimentary item urged shoppers to purchase and the design and durability of the canister further compelled shoppers.

 

To Sum It Up,

Running a GWP promotion requires meticulous planning. Often times, brands run a GWP offer without a clear marketing plan. Take note that having a freebie item to offer simply isn’t enough in this competitive market. The important factors to consider include the campaign budget, the type of gift item to offer, the appropriate season or time to launch the promotion, as well as the places where you will advertise the promotion.

Remember that without a clear plan, the campaign will just go to waste. Let’s brainstorm some free gifts with purchase ideas together and elevate your brand to the next level!

 

Connect with ODM

Are you planning to conduct a gift with purchase promotion? Wondering to whom you could ask for help? Set your mind at peace. ODM Group is here to help you out!

Since 2003, we have helped businesses with their marketing activities. We produce GWP items, custom promotional giveaways, and POS display units. In addition, we also curate brand packaging designs and other promotional products. For years, we have made it a habit to do things with excellence in the sourcing industry.

Do not hesitate to reach us to learn more about our services offered.

 

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