Swiss Miss is offering a free tumbler with the purchase of 2 boxes of their powder chocolate drink. We love the concept of giving a logo gift with purchase tumbler because it incentivizes customers; it is well-designed, and it goes well with the chocolate drink.
Many companies are using gift with purchase strategy. One of the reasons for its popularity is that it boosts sales and helps clear stock products on inventory. Another reason is to incentivize customers and to keep them coming back for more.
In this case, Swiss Miss will only give away a free branded tumbler if shoppers buy two boxes of Swiss Miss: Dark Chocolate and Marshmallow flavors. The free tumbler is packaged in a separate box and is attached to the boxes by a clear plastic wrap. This way, the customer can easily see the kind of incentive gift they are going to get.
But why is this an effective marketing ploy?
Swiss Miss Logo Gift With Purchase: Why Is It So Effective?
Complementary Products are Attractive: Gifts never fail to lure in customers, especially if they are something they can use every day. The custom printed tumbler is ideal for drinking a hot beverage in the morning. By attaching a practical gift, customers are primed to perceive the main product as a “need,” even if they do not actually need two boxes of powdered chocolate drink.
Incentivizes Shoppers: Offering a logo gift with purchase is a great way to give back to customers. They will see the marketing gift as worth the additional money they will spend.
Retain Old Customers: When customers receive an additional item without hidden charges or additional costs, they become more willing to buy from you whether you offer a gift in your next campaign or not.
Gain New Customers: People are always looking to try something new. However, there is always this feeling of uncertainty when we try new things, right? Seal the deal with a gift! And that is what Swiss Miss did. From a customer’s standpoint, even if the product turned out not to be to their liking, they still gained something valuable that they can use for many years.
Tumblers Offer Great Brand Impressions– According to ASI 2019 Ad Impressions study, drinkware is the second most popular promotional item, next to branded promotional pens. Moreover, the study revealed that the average length of time consumers can keep promotional drinkware is about 12 months. Imagine, how many brand impressions Swiss Miss will get every time the customer uses the tumbler?
So if you need to customize your logo gift with purchase for your next campaign, please get in touch with ODM. Our team is here to make your next marketing project a success by sourcing low-cost yet high-quality products. Our in-house designers will help you come up with functional and effective promotional product designs. So contact us today!
Keen to learn more? Here are some of our favorite blogs.
We absolutely love Nestea’s Shaker tumbler. Made from sturdy plastic, this is reusable and extremely useful.
Bailey’s tumbler is definitely a must-have in your kitchen! In this blog, we also shared some nifty tips for a successful in-pack promo:
Darlie and Hello Kitty teamed up for this awesome on-pack gift. see how it helped drive impulse purchases:
TV show We Bare Bears released a line of bear-inspired tumblers. Find out why it is so effective:
Offering promo gifts that can be used together with the main product is a smart way to get customers interested in your offers. Here is an example from OraCare;
Nescafe offered a Barista cup as an in-pack premium to promote their Nescafe Gold series. Find out why it works!
How can you break through the noise with an in-pack gift? This custom drinkware from English Tea Shop will show you how: