The summer heat is on! And what better way to stay cool during the hot season than to have a cold drink ready. With that said, Nestea is offering an on-pack gift that will keep customers hydrated and feeling cool all day: a custom water tumbler!
We spotted this promotion at a supermarket in Kathmandu, Nepal. Shoppers will get a branded tumbler when they purchase a pack of Nestea Lemon.
It comes in a cool shade of blue with embossed details on the body that look somewhat like waves. Although, small, the logo at the center is noticeable. It is not the first time Nestea had offered a promotional tumbler as a freebie.
In their previous campaign, they gave away a bottle shaker as part of their promotions in Malaysia. The bottle shaker has a capacity of 1 liter.
Custom tumblers make great marketing gifts for beverage companies because they complement their products. Furthermore, they offer a great brand impression, according to ASI (Advertising Specialty Institute). As customers will surely use them every day, they will surely gain unlimited exposure.
But let us analyze how this custom water bottle helped Nesyea beat the heat and the competition!
How Nestea Beat the Heat of Competition with a Custom Water Tumbler
- On pack Gifts Always Excite Customers – On pack promotions always create a sense of urgency and excitement among customers. In this strategy, the products are either attached to the packaging or are found inside the same packaging. The prospect of getting two products at no additional cost is a great way to excite customers and pull them in.
- Water Tumblers are Practical – Perfect for gatherings and everyday use, this custom water tumbler is an effective way to gain daily exposure. After a heavy work out, you surely need something to drink, right? Hosting a barbecue party? You would need a tumbler for your cold drinks! Nestea’s gift item is something that customers will surely use regularly.
- Tumblers Can Be a Great Way to Remind People to Stay Hydrated– With today’s health crisis, keeping yourself well-hydrated is a must. Drinking plenty of water is still one of the best ways to stay healthy.
- On-Pack Gift Tumblers Drive Impulse Purchase – When ought separately, a sturdy plastic tumbler like this can be a bit costlier than smaller ones. As such, once customers see this being offered, they might choose them over other brands that do not offer freebies.
- There is Always a Demand for Tumblers – Tumblers never go out of demand. By giving away such a practical offer, Nestea is practically inviting their customers to grab a pack now while the offer lasts. As such, using a custom water tumbler is a smart move.
Our Key Takeaways…
Nestea never fails in creating a compelling marketing strategy and offering useful promotional products that customers can enjoy.
If you are thinking of offering a custom reusable tumbler as an on-pack gift, be sure to customize them to suit your brand, just like what Nestea did with theirs. If you are still building your reputation in the beverage industry, you might want to consider using professionally-designed custom product packaging. This will surely give your brand the boost it needs.
So, if you are ready to start with your next campaign, contact ODM team today! We specialize in designing, sourcing, and manufacturing promotional products, gifts, POS displays, as well as packaging for custom promotional merchandise. What are you waiting for? Send us an inquiry, we would love to hear from you.
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