Real Fruit Power recently launched this excellent promotional GWP campaign in Nepal: buy 1 bottle of juice and get 1 branded glassware. The strategy of offering promotional drinkware is very effective in the drinks industry. That’s the reason why we wanted to share 5 secrets to help you an effective drink promo gift and to boost your product’s perceived value.
Branded Glassware
5 Secrets to Creating the Perfect Branded Glassware
- Match your branded glassware to your beverage: The most important thing is to create a branded glassware that would match with your type of beverage. For example, if you sell beers, it is advisable to offer beer glass giveaways or beer glasses, if you sell hot chocolate beverage you can offer a custom ceramic mug. Overall, the glassware has to give the perfect visual presentation of your beverage.
- Choose the Best Material: In general, plastic drinkware are ideal if your target market is children. Otherwise, it’s better to use glass as it is more visually appealing and looks higher quality than plastic. Moreover, metal glasses are also trendy nowadays and they are perfect for cocktails and alcoholic beverages.
Branded Glassware
- Add your logo and Customize Your Glassware: It’s time to brand your glassware. Stamp your logo on the base of the glass or on the front for better brand positioning. You can also decorate your glassware to make it more sophisticated. You may add some flowers, some colors or characters. In this example, Real Fruit Power has opted to emboss their brand name on the bottom of the glass. This way, customers will see the branding every time they use it.
- Make a Gift Set: Consumers love gift sets. They are more tempted to buy something especially if it comes with other essential items and packed in a high-quality packaging. Use punchy colors to make it festive! It’s actually an amazing marketing tool to attract consumers and stand out among competitors. You can also add a catchy message to your drink packaging as in the picture “Free attractive glass with this pack”. As a result, consumers will directly see that they are offering gift if they buy the the juice.
Branded Glassware
- Make it Social: Crucial step: make it social! Promote as much as possible your brand campaign on social media. Target your audience and invest in some paid ads, it will impressively boost your sales and increase your brand awareness. Develop also a good promotional campaign on different social media channels such as Instagram, Youtube, Facebook, etc. You can either give away the branded glassware as a contest reward or as a special redemption gift for your followers.
We hope that those 5 secrets will help your brand improve your branded glassware promotion. A gift item that customers can use every day will surely help boost the perceived value of your product, raise brand awareness, and ultimately, increase your sales.
Branded Glassware
If you want to create a personalized branded glassware that will match perfectly with your product, contact us! Our team of expert designers will be happy to design a custom promotional product that perfectly suits your brand image.
Some other interesting blogs for the drink industry
If you are in the drinks industry; you should choose drinking glass. The drinking glass gift should be well-designed so customers will choose them over their competitors. Let’s check out this blog and understand how to advertise with promotional drinking glasses.
If you are not sure whether branded drinking glasses will help you achieve your marketing goals, then here are the reasons to invest in such a promo product.
Here are some tips on making the most of your promotional drinking glasses.
Perfect for just about any occasion or industry, these pieces of custom-designed glassware will surely wow your customers!
