In this generation, kids are becoming active customers even at a young age. Increased allowances coupled alongside the increased accessibility of goods contribute to the increasing amount of purchases made by kids and parents alike. With younger kids now viewed as a potential target market, how do we tap into that sector? Here are 7 steps to market to kids.

7 Steps to Market to Kids

7 Steps to Market to Kids

Why a Promotional Flask? Thermal Flasks help keep your beverages warm, during cold weather. Whether it be hot coffee or hot chocolate, these flasks get the job done. Thermal flasks can a chore to use, due to their generic plain designs and bulkiness, but with a creative design not only will it be less of a chore to use, but kids will even incentified to use it. The bottle is also made of stainless steel, to ensure it is durable to endure the knocks and drops of daily use.

7 Steps to Market to Kids

  • Communicate With Parents

    Even though Children today have large amounts of spending ability, the main purchasing power still mainly lies with their parents. Thus, do also note that when marketing to kids, the focus should also be on their parents. Parents prioritize product safety when making a purchase for their kids. Thus it is important to emphasise that the product you are promoting is easy to use and safe. This can also be in the form of specific certificates, such as being BPA-free, or age brackets.

  • Watch your language! 

    They’re kids. Avoid the use of large words or words with complex meanings. Be direct in your message but present your marketing respectfully. Children can easily pick up negativity in your message and you will lose a potential customer. In this case, the words used are simple and easy to understand. the design used is also direct and does not complicate the message.

7 Steps to Market to Kids

7 Steps to Market to Kids

  • Keep it Short and Sweet

    No one likes to read long-winded texts, keep your message short, concise and straight to the point. This should not only apply to product packaging but POS display units and advertisements too.

  • Diversify 

    Similar to us adults, not all kids are the same. Do include many many colours and variants. Kids are often picky and will only buy items they take an interest in. When using children in promotional material, do include children of different height, weight, and ethnicity. An important thing to note would also be the shift from conventional gender marketing to a newer perspective of gender-neutral marketing. Gone are the days when ‘Blue is for boys’ and ‘Pink is for girls’, thus try to be as inclusive as possible in product designs or marketing campaigns. In this case, there are many different water bottle designs as well as colours such as blue, white, and pink. This is to accommodate the many preferences kids have.

7 Steps to Market to Kids

7 Steps to Market to Kids

  • Leveraging on relatable shows

    Being born and raised around technology, kids are constantly kept up to date with the most recent shows and trends. It is common to see kids watch shows on their mobile devices/tablets even on public transport. Thus, marketers should take advantage of this and leverage on show/trends kids relate to. In this case, the unicorn design is subtly leveraging on the show My Little Pony. Since the 1980s, the Hasbro studios’ show has attracted a band of followers, who religiously follow the show. the age of their audience range from children to even adults. With such a large target audience, not only will kids be targeted, but also adults who grew up watching the show. Designs like this can not only be on packaging but on point of sale displays.

Brand leveraging is common in marketing. Click here to view a case study we’ve done on the Glenlivet‘s bottle glorifier.

  • Avoid Negative Messages

It is important to proofread the marketing campaign multiple times in order to ensure that words and photos will not be misinterpreted. it is not uncommon to see product lines removed from stores due to portraying questionable messages. If parents feel that a product is not safe for their children, they will more often exercise authority to remove it.

  • Building Future Brand Equity

On top of the initial purchase, marketing efforts should be directed at kids in hope of building future customers. For example,  a kid who uses water bottles would be more likely to buy an expensive sophisticated water bottle a decade later when he/she grows up.

Marketers should also focus their efforts on how parents would react to these campaigns. When done responsibly, there is great potential in marketing to kids and companies might get incredible return per advertising dollar.


How can ODM Help?

Interested in this Unicorn Bottle? Email us to get a quote for product code 7569!

Looking for custom promotional merchandisePoint of Sale displays or Custom Retail Packaging for your products to boost sales? Fortunately, the ODM team can help you come up with inventive and unique product design and packaging ideas. We have product designers who have vast experience in designing promotional items for your business. Contact our team today to learn more about how we can help you grow your business through the use of effective promotional products!


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