Promotional Hats With Logo: 4 Quick Tips To Market To Kids

Kids, despite being financially dependent on their parents, are a strong yet tricky target market but beneficial in the long run. Their pester power can urge parents to make impulse purchases, after all. So, in this blog, we’ll be giving you quick tips to consider when marketing and thinking about merchandise for kids and merchandise ideas such as a promotional hats with logo.

It has been proven that kids have a better memory than adults. Thus, when it comes to advertisements, they tend to have a better brand recall. In addition to this, since childhood is a foundation forming years, forming trust between kids and a brand means they are more inclined to do business with the same brand in the future.

4 Quick Steps To Market To Kids

1. Partner with authorities.

First and foremost, it’s important to reach out to authorities in a kid’s life. Parents, schools and other organizations they frequent such as camps and commercial playgrounds have a strong influence on kids.

Successfully forming a partnership with these institutions in a child’s life means your brand is trustworthy and kids will have no problem interacting with your promotions and branded products.

2. Get their attention.

In contrast to having better memory than adults, kids have a shorter attention span. For this reason, you must consider what gets them excited and what piques their interests.

Generally, these are colourful and creative merchandise with huge designs. It will probably be wise to enter a product licensing agreement with popular characters that children wouldn’t be able to resist.

3. Know their basic wants and needs.

Another top priority when marketing to kids is their safety. Every aspect of your promotions and branded merchandise must prioritize their well-being. As mentioned before, it’s their formative years, thus it’s important to talk to their language and not talk down or use inappropriate language to them.

Moreover, kids are as diverse as they are so it’s important to give them a variety of choices and the freedom to choose. This includes a variety in your marketing strategy to catch their attention.

4. Kids want to express themselves.

Lastly, kids love to create. From a doodle on a piece of paper to house walls and even their own clothes, they have a natural penchant for creating. Leveraging this wisely means a bump in your product sales. Apart from that, since they’re kids, they’re mostly trying to mix and match things that would make them feel good such as clothes and toys. Giving them promotional products they could use to express themselves is a good move. This can also translate to more purchases along the way.

Branded Merchandise Idea For Kids: Promotional Hats with Logo

When you think of custom merchandise that could fit all criteria of marketing to kids, there are only a few choices to choose from. One of those is promotional hats with logo. They are flexible pieces of clothing that can be worn with school uniforms and casual attire for a trip to the playground.

Highly customisable, safe, offers protection from the weather and a piece of clothing that could help kids express themselves, these promotional hats with logo are ideal branded merchandise for kids.

Below are some design ideas to get the attention and trust of your target kids’ market.

Wide-Brimmed Hat

This cute hat will definitely be a kid’s favourite, featuring animal characters and bright colours.

The wide brim of the hat allows for protection under the sun but it’s also waterproof. Securing kids through rain or shine.

Promotional Cap and Bucket Hat

A cap on the right is a type of hat that has an unshaped crown and a visor at its front. Designed with flowers and vines, especially for kids.

The bucket hat, on the other hand, has a narrow and downward brim that kids love since it’s soft to the touch and to wear.

Sun Visor

For all kids, but especially attractive for girls, these rainbow-coloured sun visors can double as a fashionable hairband.

In addition to that, they’re specially made to reflect UV rays and protect kids from its harmful effects.

Patches: Promotional Hat with Logo Personalization

Patches are pieces of cloth that are either embroidered or printed. These patches are highly customisable from brand names to logos and character designs that kids would love! They can also come in words that’ll let children express what they’re feeling or aspire to be.

These patches also allow them to express themselves and be involved in the creation of the hat they will proudly wear outside.

To parents, it also means you’re letting their kids exercise their decision-making skills as well as enriching the kids’ personalities.

So, these patches are an ideal pair to giveaway with your promotional hats with logo and let kids enjoy the designing experience with you!

How To Use Promotional Hats with Logo For Your Marketing?

Every March 26th is a “Wear A Hat” Day supported by people across countries in raising awareness for brain tumours. However, whether it’s a special day or not, raise awareness among your clients and consumers through promo hats! We compiled a list here for you!

Here are more promotional hats for your next marketing promotion:

Custom LED Hats: Fun Merchandise Ideas for Your Event Promotion!

Holiday Marketing Idea #2: Branded Christmas Hats to Light Up Your Sales

Custom Hats with Logo and Quirky Designs to Get Ahead of Competition

Sports Promotional Giveaways: Hit Home Run with LED Baseball Caps

In Conclusion,

It can be tricky to market to kids with all the factors you should consider. However, if done right, it can form a good foundation for brand trust that kids will continue to exercise even when they’re adults. Moreover, targeting kids for marketing also means getting their parents’ trust and approval.

If you’re interested in applying these quick tips and utilise promotional hats with logo for your next promotions for kids, email us with the product code: ODM-4140 to get a quote today!

The ODM Group is a promotional merchandise company that supports businesses to bring their promotional product concepts to reality. Our in-house team, Mindsparkz, specialises in customisation and will work closely with you.

Aside from these, we also offer services in manufacturing point of sale displays, branded merchandise, designing creative packaging and premium gifts. Work with us!

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