Promotional product packaging plays an essential role in in-store marketing. Having one that is exclusive to your brand is a good thing but your customized packaging material is one of the primary factors that can either make or break your brand in a competitive environment, especially in the retail space.
What does your packaging material say to your customers? Let’s dive into that with this example we recently found in Coopmart in Vietnam.
This branded on-pack promotion comes from a Vietnamese Vegan brand, An Nhien which offers a range of safe and natural product lines from mother nature.
Established in 2014, the brand envisions itself not only as a prestigious company trusted by Vietnamese people but also as a pride in raising the Vietnamese brand name in the international market.
A Closer Look to An Nhien’s Carrier Packaging
Even though the product is actually packaged in a plastic cup container, what made this promotional pack eye-catching is the carrier.
With its tropical brand packaging design, An Nhien Vegan Fried Anchovies caught our attention while browsing inside the supermarket.
Who could ignore this refreshing and interesting product packaging? We haven’t even thought that it is a dried food product!
And as we take a closer look, we found out that the product is braised banana flower anchovies.
Hence explaining the tropical-themed packaging of the brand.
The Dilemma
This creative product packaging idea definitely stands out with its design and is able to catch the attention of consumers. However, the packaging material and its durability raised some concerns as we try to pick one from the display.
Why Does Your Customized Packaging Material Matter?
The packaging of your product is a reflection of your brand. It’s the first impression; it’s what customers see when they walk into the store, and they will check when they want to learn more about your business.
Consequently, you have to select the material that will best suit your brand and can maintain a good reputation once the consumer decides to pick it up from the store shelf.
Below are the top things your customized packaging material says about your brand.
1. You have a unique product line.
When you select the best material for your product packaging, it sets the standards and builds the expectation of your target audiences.
Selecting a high-quality customized packaging material can make your products stand out from similar products, allowing customers to identify them quickly.
It signals to them that you are offering a unique product line and excites them to take a closer look.
2. You care about your customers.
Your custom packaging is a reflection of how you care about your customers and their experience with your product.
It should not just look good – it should also offer convenience and comfort for your target audiences.
In addition to looking professional, your customized packaging material also shows that you care about what matters most in your business — quality products and customer service.
3. You appreciate the importance of branding.
Packaging is a key component of branding. It’s what consumers see first and what they associate with your business.
Customized packaging is more than just an opportunity for you to add a logo to a commercial product; it’s also a chance to talk about your company in a more personal way.
By creating something that reflects who you are, you can establish yourself as an authority in this industry, which will make people want to follow your brand — and look out for the products you offer.
4. You are committed to your brand values.
Packaging is an extension of your brand and is a powerful way to convey your values.
When choosing a customized packaging material, it’s essential to consider how it can impact their perception of you and your products, as well as whether it meets the needs of your target audience.
You want people who buy from you to be confident about their purchase and happy with the experience they have with your company.
In the competitive retail setting, where customers decide on their purchases and accidents are most like to happen, it is crucial to have a promotional product packaging that is not just attractive but can also serve its purpose of protecting and securing the product.
Read our article here:
Product Packaging Manufacturer: Ensuring Safety In the Retail Space
Similar Packaging Concepts Featured
MULTIPACK CARRIERS: SIMPLE, COST-EFFECTIVE BEVERAGE PACKAGING SOLUTION
Multipack drink carriers are attached to the top part of the cans or bottles of drinks, making it easier for customers to carry multiple bottles or cans in one go.
Made from high-quality plastic material, they are sturdy yet flexible enough to carry the weight of the bottles.
On top of that, they come in three different styles that provide brands and retailers options to choose from.
SUSTAINABLE PACKAGING CONCEPTS: NONWOVEN BEVERAGE CARRIER
Made from Spunbond Polypropylene, this beverage carrier is comprised of unceasing filaments produced by an integrated fibre spinning, web formation, and bonding process.
It offers environmentally friendly packaging contriving with recyclable materials.
SILICONE WINE CARRIER – CREATIVE PROMOTIONAL MERCHANDISE TO CHEERS TO
Engineered from silicone, this wine bottle carrier is the perfect substitute for cardboard and plastic bottle carriers.
It is sturdy, flexible, fun to use, and valuable. It resembles a mesh net bag, which we usually use to haul fresh produce.
What is the Role of ODM?
Are you interested in developing an innovative packaging concept exclusive to your brand? How about sourcing promotional packaging solutions for seasonal promotional campaigns? If so, then do not hesitate to reach out to our team today!
The ODM team, together with its dedicated team of superb designers based in Vietnam, Mindsparkz, has been helping business owners, retailers, and manufacturers develop unique and customizable packaging ideas and marketing gifts for years now.
We ensure that we are always ahead of the game to guarantee that you will get new and innovative products and solutions for your marketing campaigns, advertising needs and promotions.
We are looking forward to hearing from you!
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