What’s the Point of Taxi Top Advertising? Top 6 Things You Should Know

Taxi top advertising is an out-of-home (OOH) advertising concept that is changing how businesses promote. Taxis are arguably the most popular form of public transportation and they can also be used as a platform for your company’s advertisements. This article will explain why and how you should use taxi tops in your marketing campaigns.

We often see advertisements that wrap these vehicles around. It allows brands to place their message in different styles and sizes on the side door, making them more memorable for passengers and pedestrians. This taxi advertising strategy is one of the most popular, but how can you maximise the space available to ensure more exposure?

That’s when taxi top advertising comes in!

The roof or the taxi top is always on eye level but often the most unutilised space for transit advertising. Frequently, they are just used for signalling to people what the vehicle is with a standard LED taxi sign.

Being always visible to traffic, the empty roof can be effectively used in spreading the brand message and generating brand impressions every day.

What Should You Know About Taxi Top Advertising?

Taxi top advertising has several benefits when compared to other advertising mediums such as billboards or radio ads. Scroll down to see our list:

1. A Unique Way to Advertise

Taxi top advertising is a unique way to advertise your business.

It can be used as an alternative to billboards and other traditional advertising methods PLUS it is moving! Your advertisement is literally bringing your brand to different places.

It’s one of the best ways to get your message out there and reach a lot more people than you would be able to otherwise.

2. Up-to-Date Strategy

In a world where everything goes digital, taxi top advertising offers a fantastic way to stay on trend because it is up-to-date and in high demand.

Taxis are still the most popular mode of public transportation in different cities, mainly because of the convenience they offer to reach a destination.

Integrating LED screen displays on taxi roofs helps you reach out to your customers in a more efficient and memorable manner.

3. Perfect for Localized Marketing

Taxi top advertising is a perfect solution for local businesses and organizations, as it allows them to target their audience by location.

It can be used to promote product launches, special events, tradeshows, or any other local marketing campaigns.

It is easy to set up and maintain. Moreover, modern taxi top advertising solutions can be customized to better suit your needs.

4. Catch the Attention of the National Audience

Looking for a new and engaging way to make your brand or location more memorable for travellers?

Taxi tops can be a great platform!

This mode of transportation is available in major public infrastructures like airports, train stations and shopping centres where the national audience can see and recognize them, generating interest and attention towards what you are promoting.

5. Generates High Impact

When you have a unique and eye-catching outdoor advertising sign, it guarantees a higher retention rate.

What’s more, if your sign can be seen in different places and available no matter what time of the day?

Taxi top advertising allows your advertisement to be effective, every minute it is displayed on the streets.

A stunning LED lighting system is also brilliant for nighttime campaigns.

6. Available at the City’s Hottest Spots

Imagine your advertisement being available all the time where a lot of potential customers can see it.

It is constantly on the move, so it can reach a wider range of people than you can think of.

As taxis are one of the most popular and demanded modes of public transportation, they will be available in the city’s hottest spots, generating more impressions for your brand.

More taxi advertising ideas:

Branded power banks are definitely one of the most practical custom giveaway ideas, especially for businesses that thrive in the public transportation industry. Take a look at this excellent example from Fast Taxi, a mobile application launched in Hong Kong back in 2015.

Looking for a unique way to make your brand memorable while passengers sit inside a taxi? You might love to check out promotional headrest covers!

Talking about comfort, why not include this car accessory in your taxi advertising strategy? Drivers will appreciate this practical corporate gift idea as they can store their phones and favourite beverage in one place.

Here’s another example of a custom headrest cover in public transport. Learn the secrets behind this effective brand promotion strategy in this article:

To Conclude,

With taxi top advertising, you can leverage a modern and eye-catching display that gives your brand a competitive edge that will make you stand out in the streets.

Bring your brand to life with taxi top advertising today!

Do not hesitate to reach out to our team with the reference code ODM-4184.

The ODM team, together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products and solutions for your marketing campaigns, advertising needs and promotions.

Our diverse approach makes us a great partner for businesses that want a team to manage their projects closely.

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