POS Display: 6 Things To Learn From Carnex Custom Display Design

A custom display design manages to get people’s attention right from the get-go. Pair it with a strong colour that matches the aesthetics of the brand and people will have a hard time forgetting the promotional display.

For this reason, we’re going over the important factors that could make your custom display design memorable through this POS display we saw in Montenegro by Carnex.

Carnex is a leading company in Serbia in meat and its products. They produce a wide variety of meat products from bacon to cooked meat, sausages and ready meals. In this custom display design, they feature three flavours of their paste which are liver, chicken and fish with vegetable paste.

The custom display also sports the words that can be translated to, “I think of you when the dawn breaks,” which is a fitting tagline for a paste mostly used with bread in the morning.

Apart from that, the phrase right below the brand’s name can be translated to, “We love them together,” further strengthening the taste their paste can add to people’s daily bread and morning.

6 Things To Learn From Carnex Custom Display

1. Custom shape and size.

The importance of a custom display design is it instantly gets people’s eyes and makes it stand out from the rest of the products.

In this promotion, the brand expertly used a custom-shaped display fit for the message it wanted to convey to consumers. There’s no doubt that people’s attention will be caught by several hearts from different angles.

Moreover, it also manages to imply that the product they’re offering is good for the heart.

2. Use of lighting.

Naturally, people’s eyes seek a source of light. Therefore, companies used lights to get people’s attention. However, apart from that, lights also help people focus on what’s under them. They also help people to see the custom display design even from far away.

In this promotion, Carnex, used the lights to focus on the products, the brand name and the flavours of the paste they’re offering. It’s a good strategy which allows people to see the brand and the flavours even from afar.

3. Ease of product access.

The vital function of a point-of-sale display is to entice consumers to purchase products. With this in mind, the POS design should give people easy access to take the product and go.

The brand thought this out by designing holes in the custom display design, adding protruding parts and cardboard shelves.

Since the product comes in circular containers, they used that to their advantage by having it stacked sideways. So, people can take the product and the rest of it will just roll forwards.

4. Colour branding.  

Red is usually used for food products and by food companies. This is because the colour red stimulates people’s appetite and hunger. Thus, it’s important what colour you want your brand to be associated with and the emotions it can trigger in your target market.

Carnex is a 6-decade food company. Its logo is in red and white. Both of which are seen in their custom display design. This strong colour association allows them to be instantly remembered by consumers as well as stimulates people’s appetite.

5. Drive foot traffic.

Another benefit of a well-designed promotional display is it will pique people’s attention.

In turn, attracting people to come closer and check the whole display as well as the products.

The bespoke display of hearts and lights immediately introduces people to the products in the POS display.

Consequently, exposing the brand to more people and prospective consumers.

6. Wise material choice.

When designing a custom display, it’s important to think of the material beforehand. After all, a lot of the allocated budget will go into it. Brands must know what they’re aiming for in the materials such as the customizability, durability and ease of transporting as well as assembling.

Carnex used acrylic for this custom display design which is known well for its customizability thus they’re able to perfectly execute the heart designs. Moreover, it allows for a clearer appearance of light behind the brand name and the product flavours.

Here are more brands with creative custom display designs to get inspiration from:

Check out this outdoor point of sale display of a ramen restaurant that no doubt drove foot traffic into the restaurant. The novel design instantly gives people an image of the ramen they will enjoy in the shop. Read more here:

This Brown Brother wine POS display managed to showcase every liquor product and the year they’re fermented all the while promoting their tagline. Check out all details below:

Resembling its own can, this Spam custom display design really attracted people’s attention. In the section of the can that’s supposed to display the image of the meat product are the canned products that people can easily access. To know more, click below:

In this promotion, confectionary brands enticed kids and adults alike with their custom POS displays. From the playful M&M character to Cadbury’s complete tea set, consumers couldn’t just pass by these displays!

Upholding in the classic Japanese simplistic design, this wooden POS display appealed to its target audience and the cost-effectiveness of the materials used. Read more here:

In essence,

The custom display design by Carnex utilised their brand strengths from colour to design as well as the height below eye level, considering what their market would prefer. All of this is seen and evident in their custom POS display which drives people’s curiosity and ultimately, the decision to purchase.

Here at ODM, we prioritize the marketing and branding needs of the companies we work with. Our creative team, Mindsparkz, work closely with these brands to ensure the promotional product or marketing display will convey the message that brands want to communicate. In addition to that, we work also have partner merchandisers to help with the material sourcing.

Aside from these customisations, ODM offers a wide array of services. From manufacturing free-standing display units and POP displays to conceptualization and processing of luxury packaging as well as the promotional merchandise itself. We would love to work with you, contact us today!

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