4 Factors To Consider For A Custom Standee Display That Draws People

The moment people step out of their homes, they’re already greeted with tons of advertisements. A custom standee display is one of those which can be seen anywhere. But what makes them effective? And why should you invest in one? We’ll answer these questions through this promotional standee our team saw in one of Vietnam’s supermarkets.

The supermarket’s standee clearly communicates to its consumers its membership rewards program. They listed all products that can be brought and will add points to the consumers’ membership points.

They also stated the supermarket’s terms and conditions regarding vouchers to properly inform consumers and save time at the counters.

4 Factors To Consider For A Custom Standee Display That Draws People

But what is a custom standee display? Standees are large life-size cut-out promotional displays that can stand on their own. They can be used across industries due to their flexibility. Each brand and company have much creative freedom to come up with a standee that is uniquely their own.

However, here are some factors your brand might want to look out for and consider to ensure your custom standee display draws people in.

1. Purpose

First and foremost, you must decide the purpose of your custom standee display.

Is it to welcome consumers and enforce branding? Is it for a specific promotion? Will it be used again? Is it for trade shows?

The purpose of a promotional standee could dictate the materials to be used as well as its design.

2. Design

A custom standee display’s design must be aligned with your brand and your purpose.

They’re mostly life-sized cut-outs of brand ambassadors and thus, face your target audience in your stead.

For that reason, it’s important that your custom standee display will be able speak for you and your brand even when you’re not there.

3. Material

There are a lot of materials you can choose from for a custom standee. Corrugated cardboard is a popular choice like the custom standee display of the Vietnam supermarket.

If you’re envisioning repeated use of your standee, then you must also invest in some metal support to ensure durability.

4. Location

The location is important so you could plan how vibrant or visually pleasing your standee should be.

Though it could prove to be more effective if it’s placed in locations with high foot traffic such as entrances, benches or anywhere people tend to crowd.

Why Should You Utilize A Custom Standee Display?

Relay Information

A custom standee display like the one our team found is designed to be used repeatedly and relay information to its shoppers.

The tablet held by the market’s mascot can hold different information about the supermarket’s promo gifts.

It’s an efficient way of communicating with your target audience without exhausting your manpower and letting them work on their tasks instead.

Branding

Branding is an important asset that gives your company identity, makes you memorable and encourages people to do business with you.

A custom standee display enforces branding on its design and how it disseminates information to consumers. This lead to a good service that people can associate with your brand.

People Engagement

In most cases, people tend to look closely at branded displays and standees. They interact with it by taking photos, especially if you’ve built positive branding, or read the information on it.

This engagement with people leaves them with a good impression even without you or your staff looking out for them. It saves you time and helps build you a brand they will repeatedly return to.

Check out how other brands’ custom standee displays look like to get more inspiration here:

In this promotion, Moccona’s coffee utilised its promotional standee to inform consumers about its promo gift promotion. Learn all the details below:

Custom standees are a common sight to see in any tech hub. The life-size standees of the brand ambassadors draw people in since it’s hard to ignore. See more below:

Ensuring its passengers will have a pleasant flight and a warm welcome once they step into the airport, the airline employed these standees depicting a stewardess and a Vietnamese in traditional clothes.

Another airline welcomes tourists and its passengers with a promotional mascot. Sunrise, the airline’s mascot, helped remind people to observe proper hygiene in light of the recent pandemic. Check out all details here:

The famed chocolate brand, M&M cleverly used its own characters as promotional mascots to drive sales up and entice consumers to take a closer look. Read about its unique mascot here:

In Conclusion,

A custom standee display interacts with your consumers in your place and helps disseminate information. It also warmly welcomes them while promoting and enforcing your brand. The vital thing is knowing why you’re using a custom standee display and letting it speak for you in front of your consumers.

If you’re having any difficulties with any of these, we can help! The ODM Group is a promotional product company with decades of experience. We also have a creative team, Mindsparkz, which specialises in customisation and will work closely with you from brainstorming to production.

ODM can assist you in a variety of ways such as designing point-of-sale displays and free-standing display units, manufacturing corporate gifts, and providing packaging solutions and gift-with-purchase ideas. Drop an inquiry today!

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