Promotional Display Standee: What We Learned From VietJet

If you are looking for versatile promotional display tools, then a promotional display standee is a great choice for you! This advertising tool has gained significant popularity in recent years. Hence, we will explore what standees are, their benefits, where they can be used, and some creative ideas for standee designs to get you started like Vietjet!

Promotional Display Standee

Promotional Display Standee

 

VietJet’s Promotional Display Standee

Any tourist will certainly have a comfortable trip through VietJet and will absolutely ensure a warm welcome with their latest promotional display standee! We can see from the picture below that the brand optimizes the space outside well. These outdoor standees are, therefore, perfect for reassuring customers to put their trust in the brand. Certainly, a remarkable marketing tactic that many brands should consider!

Promotional Display Standee What We Learned From VietJet

Promotional Display Standee What We Learned From VietJet

 

The standees portray the brand very well – an air stewardess and a Vietnamese dressed in their traditional costume ready to welcome every traveller. As a result, customers can clearly relate to the brand with this promotional standee.

 

What Is A Display Standee?

Before we move forward, we must first know what is a standee. A standee, also known as a promotional display standee, is a freestanding advertising tool that showcases visual content, typically in the form of a cutout or a graphic panel. They are often placed in strategic locations to attract attention and engage potential customers.

 

How Does A Promotional Display Standee Benefit Your Brand?

  • Attention Grabbing

    The outdoor displays are large and human-sized. Hence, it has the ability to attract attention anywhere. This will certainly bring in sales as people stop by to patronize your brand.

    Standees are designed to captivate and attract attention. They can be strategically placed in high-traffic areas or near entrances to catch the eye of potential customers. With vibrant colours, bold designs, and eye-catching graphics, standees have a strong visual impact that helps increase brand visibility.

  • Customer Engagement

    Promotional display standees excel at engaging customers on a personal level. They provide an interactive experience that encourages customers to interact with the display. Whether it’s posing for photos, taking part in contests, or scanning QR codes for exclusive offers, standees create memorable interactions that leave a lasting impression.

    Display stands are also highly preferred because they can easily relay information to customers. This builds a stronger relationship with customers and brands. With that, brand confidence and loyalty will definitely soar as brands see a growing customer base.

  • Cost-Effective

    The materials used, such as cardboard, to produce a promotional display standee are cheap and easy to produce. This helps the brand to allocate resources for other usage, hence increasing overall efficiency. Furthermore, the brand makes additional revenue while spending the least amount of money.

    They are relatively inexpensive to produce and require minimal maintenance. Additionally, standees can be reused in multiple campaigns or events, maximizing their value and reducing marketing costs over time. This sure is a win-win situation for brands!

  • Customizable

    Being customizable means your brand is able to differentiate itself. The flexibility of design with this standee display will therefore bring out a brand’s uniqueness and raise brand awareness.

    They can be fully customized to align with your brand identity and promotional objectives. From incorporating logos, product images, and slogans to choosing specific shapes, sizes, and materials, standees can be tailored to meet your specific marketing needs.

 

Where Can Promotional Display Standee Be Used?

1. Shops

Promotional standees are commonly used in retail stores, supermarkets, and malls. They can be strategically placed near entrances, product displays, or checkout counters to attract attention and convey important information about products, promotions, or ongoing sales. Standees can be particularly effective during seasonal sales, new product launches, or store anniversaries.

2. Trade Shows

At trade shows where businesses gather to showcase their offerings to potential clients or partners, promotional display standees are vital. These events provide an opportunity to network and generate leads. Consequently, standees can be used as attention-grabbing backdrops, presenting key messages or displaying product information that sets your brand apart from the competition in your target network.

3. Product Launches

Standees can be used effectively during product launch events to generate excitement and create a visually appealing display. Placing standees strategically near the entrance or throughout the event venue can help build anticipation and provide key information about the new product, its features, and its benefits.

4. Marathons

Display standees can be strategically placed along marathon routes to promote sponsors, charities, or special causes. These events draw large crowds of participants and spectators. Standees can display inspiring messages, logos of supporting organizations, or even interactive elements to engage participants and create a memorable experience during the event.

5. Festivals

Standees are great for enhancing the festive atmosphere at events like music festivals, fairs, or community gatherings. These events attract diverse audiences and provide an ideal opportunity for brand exposure. Standees can be used to promote performers, highlight schedules, or create immersive photo opportunities that encourage attendees to share their experiences on social media, generating further buzz for your brand.

 

What Materials Can You Use For Your Promotional Display Standee?

1. Acrylic

Display standees made from acrylic offer a sleek and modern look. The transparency and reflective properties of acrylic can be leveraged to create unique visual effects, such as layered designs or 3D effects. Acrylic standees are durable, weather-resistant, and suitable for both indoor and outdoor displays.

2. Fiberboard

Fiberboard standees are lightweight, yet sturdy. They can be printed with high-resolution graphics, allowing for detailed and vibrant designs. It is also an eco-friendly option and can be easily recycled after use. These standees are ideal for short-term marketing campaigns or events.

3. Cardboard

If you’re looking for cost-effective, versatile, and eco-friendly material, cardboard is an excellent choice. They are easy to produce, lightweight, and can be customized with various printing techniques. Despite their lightweight nature, cardboard standees can be surprisingly durable, making them suitable for both indoor and temporary outdoor displays.

 

To Sum It Up,

Promotional display standee is really a great way to promote your brand at a low cost yet being highly effective. At ODM, we specialize in product designing, brand design packaging and manufacturing high-quality promotional products. We have a team of product designers and merchandisers who can help you from product brainstorming sessions all the way through the actual sampling and production. Drop us an inquiry today!

Moreover, if you are interested in other case studies, you can head to our magazine. We have written over 8,000 case studies with various tips and tricks that companies can use to improve their marketing strategy. We listed some blogs that might interest you below.

 

Related Reads:

Here’s another example of promotional standees in a supermarket in the Philippines! Check out how the known phone brands utilised the standees to enhance brand awareness and increase sales in the blog below:

 

Beer Lao attracts event attendees with massive inflatable bottles in Japan! This and more attracted people’s attention to the brand in a local event! Read more below:

 

We can’t get enough of this cool POS display by L’Occitane. It’s eye-catching and great for outdoor advertising all the while managing to add value to the business’s branding!

 

In this in-store marketing, the brand made sure their standee will be functional as they turned it into a POS display shaped exactly like their product bottle! Find out more about it here:

 

Frequently Asked Questions:

What kind of material is used in the production of standees?

Light and sturdy materials are usually used for the standee. Common materials used include Coroplast, a corrugated plastic material, and cardboard. They are great materials for outdoor advertising.

What are some other marketing strategies that companies can use?

Companies can make use of promotional products for gift with purchase, giveaways and even in-pack promotions.

Where can these standees be placed?

This standee is suitable to be placed outdoors or indoors. With its durability, it can be used as a marketing tool for a long time.

 

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2023-07-18T16:04:35+08:00

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