Strongbow Boasts Brand Image With Promotional Cardboard Display!

In the aisle of the buzzing grocery store in Vietnam lies a strong pillar display advertising a wide array of cider drinks. As their name suggests, Strongbow is indeed going strong and all-out with their latest promotional cardboard display to promote their products. This humongous custom POS display will certainly captivate the mass public in the supermarket!

The products are both available in cans and glass bottles form – placing the cans on the left and glass bottles on the right. Moreover, there is a promotional offer when you the ones in a pack of fours. The one in glass bottles certainly reminded me of a beer holder!

 

Why Do We Love This Promotional Cardboard Display By Strongbow?

• Cost-Saving – The use of cardboard is relatively cheap to produce. Moreover, the material is also sturdy and eco-friendly, hence, it is easy to recycle and replace the design if necessary. The mixture of also using a custom LED display  is a smart tactic that can attract customers to the light source. Overall, the use of multiple components for a custom display stand proves to be more cost effective!
• Use of Matching Color Scheme – The use of an earthy color represents Strongbow well as it shows how grounded and reliable the brand is. Moreover, it complements the other colors of the products that are sitting on the display. The aesthetics of a POS display unit is very important as it can break or make a brand’s image. Strongbow definitely did an amazing job in garnering brand awareness!

Areas of Improvements

• Bottle Glorifier – a custom bespoke bottle glorifier  by Glenlivet had outdone itself with this promotional method of advertising. Strongbow can consider this tactic to highlight any upcoming promotional drinks!
• Inflatable Display – An inflatable display is cost-effective and also great at capturing attention as it is a 3D pop-up of the product. Check out how beer brands fire up their event with this marketing idea!

 

Hence, other than on-pack promotions and complimentary gift with purchase, many brands should also consider POS display in their next promotional campaign. At ODM, we have vast experience in producing customisable and high-quality brand packaging design that proves to be successful. Feel free to contact us for our expertise and our team will be sure to help.

 

Related Blogs

Check Out Fuze Tea Which Did Something Similar to Strongbow!

 

Promotional Display That Proves to Be Effective by Godiva!

 

Read What We Can Lear From Promotional Display Standee by VietJet:

 

Custom POS Display and Promotional Pouch Bag Attracts Mass Public: