Top 4 Reasons Why Should You Run an In-Store Marketing Campaign

2 Effective Ways to Provide Treat to Customers

With the rising competition in the market, getting your customers hooked on your brand and product is a s real challenge. But how did this store we visited able to make shoppers get into their CNY promotion and provide them special treats as well?

1. Purchase with Purchase Promotion

Purchase with purchase is a promotional technique used by marketers wherein they offer a discount on a second product on the condition that the customers buy the first item.

In this PWP offer, customers have the chance to redeem a set of promotional lunch boxes. They only have to purchase any candy, chocolate, biscuits, and nut gift set worth $138 and add $20 to get the Corelle Brand lunch boxes (370 ml, 640ml, 1050ml).

This promotion lured customers as the purchase with purchase products that were offered come from one of the most trusted glassware and dishware brands. The lunchboxes are BPA-free and microwave safe.

2. Gift with Purchase Strategy

Gift with purchase is another in-store marketing campaign used by the shop to attract customers. In this promotion, customers only need to buy three packs of CNY gift items for only one receipt to get the free CNY-themed paper bag.

4 Reasons You Need to Run an In-Store Marketing Campaign

1. Increase Your Market Share

If you have a lower market share compared to your main competitors, then you are making less money.

People will forget about your brand and won’t bother to engage with you.

Here’s where an in-store marketing campaign comes to play. They can help you take market share from competitors.

Promoting your product in-store will help undecided customers to buy your product instead of the one offered by your competition. Also, convincing customers to switch from your competitor’s product to yours enables you to increase your market share.

2. Competitive Market

Another issue nowadays is that so many brands and products are available for the customers.

How can they decide, especially once they step foot inside a brick-and-mortar store and see so much variety?

When it comes to fast-moving consumer goods, it isn’t easy to choose. This is why in-store marketing is essential.

By adopting a good in-store advertising campaign, you will be able to differentiate yourself from the competition.

3. Declining Sales

With a lot of competition in the market, it would be a challenge for you to sell your product, which may result in declining sales.

In-store marketing can help you increase revenue.

For instance, in-store promotions will make people think twice before skipping on a great sale or promotional offer.

Running a GWP or PWP is one of the best in-store marketing to increase your sales.

4. Low Product Visibility

Another issue that can be tackled with in-store marketing is the lack of visibility.

You know that it’s hard to increase product visibility when there are so many other great products fighting over the shopper’s attention.

In order to increase the visibility of your product, you will need to make your product attractive.

You can also try creative promotional gimmicks to catch your customers’ attention.

See how other brands ran their in-store marketing effectively…

Promotional gift items to consider for PWP and GWP promotion…

If you are also planning to run such marketing campaigns, here are some of our top picks PWP and GWP items you might consider.

Desktop items are one of the most practical GWP items you may consider. Not just cost-effective, they also work perfectly for almost any kind of product and brand.

Bar and drinks essentials are also another effective PWP/GWP merchandise you can offer. You don’t need to look for an expensive one. You only need to be wise in finding which will work for your business.

Not just creative, these water bottle ideas are surely useful and practical. Attractive and high;u-functional, these will make a perfect addition to your GWP merch ideas.

Final Thoughts

In-store marketing campaigns can be done in a variety of ways. It can be offering free promotional products, running an in-store competition, holding a store event, utilising POS displays, and many more. All these can make your brand stand out from the competition unless you know how to implement them effectively.

Thus, if you feel like you’re lacking the skills and resources to create the right one for your business, it’s time for you to ask for help from professionals. We, at the ODM Group, have been in the marketing and sourcing industry for almost two decades. With our years of experience, we can help you run an in-store marketing campaign that will surely help you sell your products.

We can assist you in designing and creating POS display units for your in-store promotion, gift with purchase ideas, and other promotional products. If you want to learn more about the products and services we offer, feel free to contact our team today. ODM and our designer from Mindsparkz are here to help you turn your ideas into reality!

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