Exclusive Merchandise Ideas: How Did 7-Eleven Excel This Conveniently?

Convenience stores are meant to make procurement of necessities to be convenient. 7-11, the multinational chain of more than 70,000  retail convenience stores across the globe, introduced these exclusive merchandise ideas that are necessary but also adorable to look at.

Our team saw this promotion in one of 7-11 stores in Hong Kong and we couldn’t hep but investigate further. Here is everything we learned and might help your own exclusive merchandise promotions.

In another collaboration with PEANUTS, the globally loved gang from a comic strip, 7-11 offered these exclusive merchandise ideas that are available for pre-order from 5th to 17th of May and will be available for pick-up from 19th to 25th of July, at the same 7-11 store consumers ordered it.

Exclusive Merchandise Ideas: What Brand Collaborations Can Produce?

Incense Diffuser

This incense diffuser is designed after the famous beagle of the PEANUTS gang, Snoopy.

With a height of 7.3 cm, Snoppy will happily enjoy the tranquil time with you.

Two-Way Cushion

This two-way cushion is designed like a book with a higher sitting height that can be opened for a larger sitting space.

Once opened, the cushion features the comic strip featuring the PEANUT gang.

Cooling Quilt

Specially made for the summer heat, this cooling quilt is 200 cm long and 150 cm wide.

Its muted blue and yellow background colours adds to the coolness people can look at.

Corning Ware

Corning ware is originally a brand of glass-ceramic cookware that is thermal resistant.

This corning ware comes in varied designs that are easy to clean and practical to use.

Storage Box

This Snoopy patented storage has a large capacity. It is 53 cm in length, 29.5 cm in height and 35.5 cm in width. You can be sure your belongings will fit in it.

Moreover, it comes with exquisite stickers you can use to decorate the storage box.

PEANUTS Cushion

The soft and comfortable PEANUTS cushion is 35 cm wide and 25 cm tall. It is designed with the trademark red colour of Snoopy’s dog house.

The sides of the cushion also feature PEANUTS comic strips in black and white. A complementing contrast to the red top of the cushion.

Tableware Set

This tableware set is new bone china, essentially whiter, finer and more durable than the standard porcelain.

Aside from that, this set consists of branded mugs and bowls, with two chopstick rests.

Facemask Storage

The pandemic introduced us to the habitual use of facemasks and the benefits they can do to our health, such as filtering pollution from the air we breathe daily.

One of the exclusive merchandise ideas is facemask storage which ensures the facemasks will remain secure and clean before we use them.

It also includes facemasks, a mask cover and a hand sanitizer cover with a plastic bottle.

Fashionable Facemasks

Another collaboration of 7-Eleven with FDMTL, a Japanese brand that produces denim garments, is fashionable facemasks.

These facemasks are washable and can be paired with any outfit at any time of the day.

What To Learn From 7-11 Exclusive Merchandise Promotions?

1. The promotion should be convenient.

As we’ve seen above, the quick response code is positioned at the top. It is noticeable and easily accessible.

The promotions also ensure you don’t have to pick up your exclusive merchandise anywhere. Once it has been available, you pick it up where you ordered it, whenever you’re available.

2. The promotion should be visible.

The multinational retail store used branded sticker. This is more cost-effective and long-lasting than other materials.

Additionally, it was put in front of the store and near the entrance. What’s great about that is that people will automatically see the promotion when they get near the door or store. 

This way, the business is ensured people already know about the exclusive merchandise the moment they step into the store.

3. The branded merchandise should be practical.

From the incense dispenser to the cutlery set and expanding cushion, the retail store offered promotional merchandise that is useful. For all ages.

This is very important aside it means it will be used and they will be continuously reminded of the retail store and the brand. Moreover, exclusive merchandise ideas that are practical have a higher possibility of being bought rather than ones that are mostly decorative in nature. 

Additionally, exclusive merchandise ideas that are practical can also compel people to collect them. After all, it’s aesthetically pleasing to see your house with things that complement each other. Such as these merchandise ideas from two known brands.

4. The promotions should be eye-catching.

As we’ve seen, the promotional sticker has an eye-catching design. The branded merchandise seems to pop out of the poster to the consumer. Moreover, it is aligned to the signature colour of the brands involved. Consumers will have no problem associating the merchandise with the brands.

The first one consumers would also see is the tagline, “Snoopy is with you~” which immediately lets consumers know that these exclusive merchandise ideas will be featuring the beloved character, Snoopy.

5. Reduce risks.

Businesses need a couple of things to do before launching exclusive merchandise such as researching their target market, and the custom merchandise that would be fit for the brand and the target market.

After that, businesses have to develop the promotional merchandise and then, market it. However, after all that, it’s still vulnerable to the risk of no return on investment.

In this promotion, the brands involved reduced the risks by entering into a licensing agreement. Snoopy and PEANUTS is a brand that already has an active market, while 7-11 is already an established retail store. Both brands reduced risks for each other which also means a higher possibility of ROI.

More 7-Eleven promotions to pick up ideas from:

In this purchase with purchase promotion of 7-Eleven and Snoopy, it leverages on collecting stamps to acquire the merchandise at a discounted price. Read more below:

7-Eleven has been enjoyed by Asians, and upon seeing this POS display unit of the promotional toys it offers, any consumer can instantly know why. Check out all details here:

The retail convenient store collaborated with Marvel and Disney to produce these promo figurines of famous and beloved heroes and characters. Read more below:

Curious what other brands came up with Snoopy? Check these blogs below:

In this promotion, Darlie featured the renowned licensed character, Snoopy, on its lunchboxes in order to attract Snoopy fans of all ages.

Check out how Darlei strengthens brand awareness and further enhances brand recall through Snoopy branded bowls as an on-pack promotional gift.

Ever heard of a ruler with a puzzle featuring Snoopy? This stationery idea can add fun and a little break to children’s homework. Read all details below:

Essentially,

Exclusive merchandise ideas such as this one is a difficult task to pull off. What we can learn from 7-11 is to maximise all possible ways to reduce risks all the while prioritizing the needs of the consumers to produce the branded merchandise that is relevant.

If you’re looking for your next exclusive merchandise idea, ODM can help! We have an in-house team of product designers, Mindsparkz, that will work closely to you to ensure your promotional product will give you the maximum benefits. Our work for decades has equipped us with the necessary skills to assist you and your brand.

Aside from that, we also offer a wide variety of services from gift with purchase to purchase with purchase and corporate giveaways to POS displays. Harness our creative experience, and contact us today!

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