Darlie in Singapore is offering a free Snoopy lunchbox as its giveaway with the purchase of selected Darlie twin packs. The lunchbox is great for keeping and storing food to bring along anywhere you go. Read more to find out how this lunchbox makes an effective giveaway

Darlie Giveaway: Snoopy Lunchbox

Darlie Giveaway: Snoopy Lunchbox

Darlie, is a toothpaste brand of Hawley & Hazel Chemical Company. The Hawley & Hazel Group is a reliable and trusted manufacturer of high quality oral care products. First manufactured in Shanghai in 1933 and later based in Hong Kong and Taiwan, Hawley & Hazel was acquired in 1985 by the US corporation Colgate-Palmolive, although the product is not marketed by Colgate-Palmolive. Darlie toothpastes and toothbrushes are a firm family favourite for generations of consumers across the region.

How may this lunchbox make an effective giveaway?

Darlie has imprinted the renowned licensed character, Snoopy, on its lunchboxes in order to attract Snoopy fans. The lunchbox is great for children and adults alike to store and take away food to school or the office. This provides convenience for users to bring their meals outdoors. The lunchbox also has a safety lock which prevents the accidentally spillage of the food contents. Now, you do not have to worry about your lunchbox accidentally opening and spilling in your bag! It also comes in three different colours and Snoopy designs which attracts potential customers to buy more in order to collect all the designs.

Darlie may brand its logo on the lunchbox in order to increase brand awareness. This will allow more people to know about the brand. The logo will also boost brand recall. Thus, existing customers will be reminded of Darlie’s toothpaste whenever they use the lunchbox. This provides free advertising and reinforces brand loyalty. As a result, they will be more inclined to make purchases of Darlie toothpaste again and this will increase sales for Darlie.