Towels are one of the most popular promotional product ideas because they offer a perfect space for branding, allowing brands to create a sense of exclusivity to this everyday must-have. In a wide range of towels available in the market, what brings custom microfiber beach towels to the limelight?

Microfiber Beach Towels
A kind of textile made from fine polyester and nylon fibres woven together. The fibres are tightly packed together, treated and spun to create a unique, soft, and absorbent material.
Top Advantages
1. High Absorbency
Compared to traditional towels, microfiber beach towels are more absorbent. They can absorb seven times their weight in water!
The result is a towel that feels silky and smooth against your skin but also dries quickly and effectively.
2. Easy to Carry
Not only are they highly absorbent, but they’re also lightweight, so you can carry them around with ease.
Microfiber beach towels are ultralight. They weigh a fraction of what other beach towels do, and they fold up into a tiny pouch.
3. Dries Quickly
A microfiber towel will dry in minutes, even in high humidity. Other towels can take hours or even days to air dry.
When towels stay damp for too long, they become a habitat for unhealthy mould and bacteria.
4. Tear Resistant
The tighter the weave, the more resistant it is to tear.
Microfiber towels are made from fine synthetic fibres and don’t show wear and tear like other types of towels. They won’t fade or tear after multiple uses.
5. Sand Proof
Nothing is worse than trying to clean up sand for weeks after your visit to the beach.
A large portion of the sand you find probably fell off of your traditional beach towels.
Microfiber beach towels hold up well to a variety of outdoor activities, from washing off at the beach to drying off after a swim.
6. Compact and Breathable
Microfiber is lightweight and compact, making it easy to transport and store.
It also has superior breathability compared to traditional cotton beach towels due to their open weave structure.
These characteristics make them more comfortable than other materials when used during warm weather activities like swimming or sunbathing.
Marketing Benefits
Beach towels are one of the most recognizable summer promotional items and a staple in any household, so you can leverage a lot of exposure with your brand logo or slogan on it.
It is an affordable way to get your brand in front of lots of people.
Printing On Microfiber Beach Towels

When it comes to customization, digital printing is an effective and cost-efficient way to create high-quality beach towels.
Digital printing is a popular form of printing because it produces vibrant colours and crisp images that last longer than traditional press printing methods.
This allows brands to produce custom microfiber beach towels that are well branded and eye-catching.



Check out how brands are leveraging custom-printed towels in their promotions:
Wrapping It Up,
Beach towels are essential for any seaside holiday. They come in many different colours, styles and patterns, so you can choose the one that best suits your brand identity or theme for your business.
With high-quality material and print, they can add some personality to your marketing campaigns and help you stand out from the crowd!
Would you love to include microfiber beach towels in your next marketing campaign? Learn how we can turn them into the best promotional product for your brand.
Don’t forget to include the product code ODM-4159 by sending us your email of inquiry.
ODM, together with our POS design agency, Mindsparkz, ensure that we are always ahead of the game to guarantee that you will get new and innovative product ideas for your marketing campaigns and promotions.
Don’t know where to start? Let us help you with our product brainstorming sessions, where a dedicated team of sales specialists, merchandisers and designers will work on your next project. Let’s bring your brand to life!