Summer Promotional Items: Coca-Cola’s Sizzling Marketing Ideas

When talking about the summer season, the first things that come to our minds are going on a picnic, swimming on the beach, and other outdoor activities. Having said that, Coca-cola indeed never misses this season. We came across the brand’s summer promotional items in one of the stores we visited.

 

Check out these fun summer promotional items by Coca-Cola. From beach chairs to fridges to GoPros, customers of Coca-Cola will get these promotional offers whenever they purchase Coca-Cola products!

 

Coca-Cola’s Sizzling Hot Summer Promotional Items

• Deck Chairs and Table – Certainly perfect for summer! Relax at the beach or a local park in these cool customized chairs. The table cup holders are big enough for a can of coca cola or a bottle. These products are foldable and come with a bag to carry them in. They are extremely practical and suitable for travel, making them the ideal redemption gift for summer promos!

 

• The Fridge: During the hot summer days, the fridge would be perfect for storing those cans of Coca-Cola that customers have bought! Its small size ensures that it can be easily moved, making it extremely portable and convenient.

 

• GoPro: Having a GoPro would most certainly be great to capture summer happenings! Wherever you go during the summer break, having a GoPro would allow you to capture beautiful moments perfectly! As customers use this redemption reward from Coke, they eventually associate the brand with fun summer adventures.

 

 

The Three Secret Hacks to Successful Summer Promotional Items:

• Make them PRACTICAL: Customers certainly want products that they have an actual use for and not just aesthetic products that have no productive use for them. Because practical custom promotional products will be used on a regular basis, it means increased visibility for your brand.

 

• Make them FUN: Building a fun memorable time with your product will ensure a positive connotation linked with your brand – this is fantastic for your brand reputation. Customers will purchase a product that resonates with them, rather than a drab product that is unappealing to the eye.

 

• Make them ACCESSIBLE: Making use of a QR Code or Quick Response Bar Code definitely makes it convenient for the customer, due to the ease of usage. Simply scan the QR Code on your device, and you will be redirected to the appropriate link! In this case, when the QR code is scanned, it leads to Coca-cola’s summer promotions web page. Certainly, a convenient way for customers to access the page and look through the promotions!

• Make them UNIQUE: If people think they are getting something that they cannot find anywhere else, they are more likely to buy your product. Customers appeal to products that stand out from the crowd, rather than a product that can commonly be replicated and found elsewhere. This is the reason seasonal gift with purchase and redemption gifts appeal to more people. The novelty of the product motivates them to make a purchase!

 

More promotional ideas from Coca-cola:

Coca-cola launched a seasonal promotion in time for the Chinese New Year. Spotted in one of Hong Kong’s supermarkets, its shelf talker really did its job and conveyed another probable customer incentive idea to us.

 

Coca-cola’s branded employee gifts are undeniably practical and something that their team in Russia would appreciate. Check out these employee gift ideas below.

 

Coca-cola and Tic Tac’s brandings reflect smoothly in this awesome Free Standing Display Unit (FSDU)! Let’s dig deeper into how these brands’  point-of-sale display wins on the market.

 

Last September 5th, 2019, UEFA and Coca-Cola announced a deal that will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA EURO 2020. Check below this exciting marketing idea.

 

For the 2018 FIFA World Cup, Coca-Cola has partnered with FIFA through a branded promotional bag which promotes various soft drinks and the sporting event. See the promo details below:

 

Discover more summer promotional items from ODM:

Have you planned your summer marketing campaign yet? We all know that this approaching retail season is one of the biggest, and we should definitely take advantage of it. Utilizing seasonal campaigns are a great way to promote your business and boost customer engagement. Pick your choice here:

 

Let’s kick start a delightful and successful summer promotion with these sizzling summer product ideas!

 

Two or five years from now, you want your customers to have an enjoyable summer to look back to. And your goal is for your brand to be part of that experience. So, here are some promotional product ideas to brighten up your summer marketing!

 

In Conclusion

Therefore, based on the analysis, there are many benefits of having summer promotional items. As such, these would certainly help to make your product more attractive, and improve sales!

Could Summer Promotional Items make customers run to your shelf? How could offering them something more boost your sales? ODM can certainly help! Get in touch with us today to see how you can take your company to the next level! From our expert design team, handling manufacturing and shipping – we ensure an easy, fast process for your company!

 

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